This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
A well-established technology and media organization based in West Palm Beach is looking to add a Digital Marketing Manager to its growing team. The ideal candidate is analytical, highly organized, and comfortable managing budgets, optimizing campaigns, and translating performance data into actionable insights that drive pipeline growth.
Job Responsibility:
Lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn Ads, and other performance channels
Manage audience targeting, budgets, bidding strategies, and creative testing to improve key metrics including CTR, CVR, CPL, CAC, and overall lead quality
Build, monitor, and refine search, display, and retargeting campaigns, including keyword research, ad copy testing, and Quality Score optimization
Leverage SEMrush for SEO research, competitive insights, and keyword analysis to inform content and landing page strategies
Partner with marketing and product teams to optimize landing pages and funnels through A/B testing, UX enhancements, and messaging improvements
Analyze and report campaign performance using GA4, Looker Studio, and related analytics tools
Ensure accurate tracking and attribution through Google Tag Manager and CRM integrations
Collaborate closely with Sales, content, and design teams to align marketing efforts with pipeline goals and revenue growth
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience
3+ years of experience in digital marketing, performance marketing, or demand generation
Proven experience managing paid media budgets and optimizing campaigns aimed at consumer audiences
Strong working knowledge of Google Ads, SEMrush, Google Analytics (GA4), and conversion tracking
Highly analytical with the ability to turn performance data into actionable insights
Experience building and optimizing marketing funnels and landing pages
Nice to have:
Background marketing data, analytics, SaaS, or consulting-based offerings
Experience with LinkedIn Campaign Manager and retargeting strategies
Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce
Experience with Google Tag Manager, Looker Studio, and attribution models
Strong copywriting, messaging, and experimentation capabilities