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We are seeking a data-driven Marketing Manager to lead content strategy and digital demand generation efforts for a technology-focused business unit. This role is responsible for driving site traffic, converting visitors into leads, and optimizing campaign performance through content creation, automation, and analytics. The position works cross-functionally with marketing, creative, and product teams.
Job Responsibility:
Develop and manage content that attracts and engages a qualified audience, including blogs, reports, webinars, infographics, and additional awareness/consideration-stage materials
Partner with creative teams to produce high-value assets such as ebooks, videos, case studies, and whitepapers
Drive new lead generation—particularly marketing-qualified leads—by optimizing calls-to-action, landing pages, and other lead generation channels
Enhance and maintain marketing automation and lead nurturing workflows, including emails, forms, segments, CTAs, social posts, and landing pages
Publish blog content regularly to support campaigns and increase site visibility through SEO, social media, and subscriber engagement
Grow and nurture the subscriber base by delivering helpful and relevant content tailored to audience needs
Improve organic search performance through ongoing SEO optimization
Collaborate with product teams to communicate product updates and educate internal and external stakeholders on product features and benefits
Produce product-focused content such as website copy, landing pages, blog posts, and sales enablement materials to support market positioning
Requirements:
BA/BS degree or equivalent experience in marketing
3+ years of experience in B2B digital marketing or content marketing
Strong communication skills and creative thinking abilities
Ability to leverage data to drive marketing decisions
Nice to have:
Degree in Marketing or Communications
Experience with SEO, Google Analytics, and LinkedIn Ads
Familiarity with SaaS or IoT markets
2+ years of experience using HubSpot for automation, blogging, and workflow-based lead nurturing