Digital Marketing Manager Job at Brandeis University (Waltham)

Digital Marketing Manager

Brandeis University

Location:
United States , Waltham

Category:
-

Contract Type:
Not provided

Salary:

100000.00 USD / Year

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Job Description:

Are you a data-driven digital strategist who loves optimizing campaigns, testing new ideas, and staying ahead of digital trends? Brandeis University is looking for a Digital Marketing Manager to lead and elevate our in-house digital advertising efforts across Google Ads, Meta (Facebook/Instagram), TikTok, and emerging platforms. In this role, you will have the opportunity to shape Brandeis’ digital strategy, drive measurable results in recruitment and engagement, and explore innovative tools—like AI and automation—to push performance to the next level. You will manage a mix of in-house campaigns and external agency partnerships, ensuring every initiative is impactful, efficient and aligned with institutional goals. You will collaborate closely with a team of strategic thinkers, including the Director of Marketing Technology and Measurement, the Director of Marketing, and colleagues across marketing and enrollment. Together, you will build campaigns that advance Brandeis’ mission and reach the audiences that matter most.

Job Responsibility:

Lead the development, execution and continuous improvement of paid digital campaigns across Google, Meta, TikTok and other platforms
Use data to drive smart targeting—conducting keyword research and audience segmentation to inform strategy
Create and refine engaging ad copy and visuals tailored to audience and platform
Monitor campaign performance and adjust strategies to maximize impressions, CTR, conversions and ROI
Design and run A/B tests to identify winning messages, creative and formats
Manage budgets with precision, ensuring efficiency and high impact
Partner with internal teams to optimize landing pages, RFIs and other conversion points for better user experience
Report on key metrics, trends and insights to stakeholders, turning data into action
Oversee relationships with external digital marketing vendors
manage contracts, timelines and performance
Ensure vendor campaigns align with brand standards, marketing strategies and institutional priorities
Collaborate with internal marketing and enrollment teams to enhance vendor-delivered campaigns and hit performance goals

Requirements:

Bachelor’s degree in marketing, communications, business or a related field
5–8 years of hands-on experience managing paid campaigns on Google Ads and Meta
Strong understanding of SEO fundamentals and keyword tools
Proficiency with Google Analytics 4 and other performance measurement tools
Experience in A/B testing, landing page optimization and campaign data analysis
Knowledge of digital marketing trends and the higher education landscape
Excellent communication skills—written, verbal and interpersonal
Curiosity, adaptability and excitement about integrating AI and emerging technologies into digital strategy

Nice to have:

Google Ads Certification is a plus

Additional Information:

Job Posted:
January 26, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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