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This role sits within the Rider Marketing function of the Global Operations team here at Deliveroo. The team's primary responsibility is to drive rider acquisition across both digital channels. This includes managing best-in-class channel planning, strategy, and execution across Search, Social, and Job Boards. The role involves close collaboration with the creative, data science, and marketing technology teams to create innovative digital campaigns in order to secure rider applicants into our fleet. This is a London-based, hybrid role requiring a minimum of three days per week in the office. We are seeking a digital marketing specialist to take ownership of the end-to-end planning, activation, and reporting for all digital acquisition channels, including Search, Paid Social, and Job platform campaigns. The successful candidate will employ an analytical, data-driven approach to generate evidence-based recommendations and insights. This position requires strong collaboration with stakeholders across marketing, creative, technology, and data science teams, as well as external agencies, and reports directly to the Head of Rider Supply Strategy and Acquisition.
Job Responsibility:
Platform Management - Oversee and engage in campaign and asset setups, budget management and tracking, pacing and performance checks and optimisations across platforms including Meta, Tiktok, Smartly and Google Ads
Planning & Forecasting - Responding to and supporting briefs across all verticals, including responsibilities such as producing media plans, contributing to and presenting responses, and forecasting to targets
Reporting - Reporting on performance in weekly updates and conducting post campaign analysis to generate learnings and insights that shape future media strategy
Campaign Management - Oversee timelines and deliverables for campaigns, ensuring we track to meet forecasted live dates and managing expectations effectively
Industry - Stay up to date on industry trends and best practices to understand opportunities to further evolve our digital marketing strategy
Requirements:
Previous experience in campaign setup and management across digital channels such as Smartly, Meta or Tiktok
Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand
Solid knowledge of the digital marketing ecosystem and channels
Structured problem-solving skills, framing arguments well and finding root cause solutions
Strong communication and stakeholder management skills
Basic quantitative analytical skills utilised for reporting and to set up tests/experiments
What we offer:
A competitive and comprehensive compensation and benefits package
Up to 5% matched pension contributions
Some roles may be eligible for share awards
Free Deliveroo Plus: free delivery and access to special offers
Team lunches from the best local restaurants
25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
One day of paid leave per year to volunteer with a registered charity
Funded single cover healthcare on our core plan, with the option to add family members at own cost
Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
Life assurance
Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
Excellent kit to enable working from home and a parent-friendly working culture
Access to free mortgage advice
Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
Regular Employee Resource Group (ERG) led social events – examples include dinners, dance lessons and in-office yoga sessions