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We are looking for a skilled Digital Marketing Manager to join our team on a long-term contract basis in Edina, Minnesota. This role involves overseeing strategic marketing initiatives while managing day-to-day operations, ensuring seamless execution of campaigns and platform transitions. The ideal candidate will bring expertise in marketing automation tools and a data-driven mindset to optimize engagement and system performance.
Job Responsibility:
Lead the migration of marketing assets and data to a new automation platform, ensuring consistent performance throughout the process
Develop and execute A/B testing strategies to enhance audience engagement and campaign effectiveness
Manage comprehensive analytics, including tracking open rates, deliverability metrics, and other key performance indicators
Collaborate with cross-functional teams to support marketing goals and implement technical improvements
Monitor and troubleshoot automation workflows, proactively addressing deliverability or logic issues
Drive strategic improvements to optimize system health and campaign outcomes
Provide hands-on management of tools such as HubSpot, Salesforce Marketing Cloud, and other CRM platforms
Ensure data continuity across marketing operations during transitions and upgrades
Support the development and execution of email marketing campaigns, aligning with overall business objectives
Requirements:
Extensive experience with marketing automation tools such as HubSpot, Salesforce, or Marketo
Proficiency in managing email campaigns, Google Analytics, and CRM platforms
Strong analytical skills with the ability to interpret data and apply insights to improve marketing performance
Proven ability to adapt quickly to new workflows and tools
Solid understanding of email marketing strategies and deliverability best practices
Experience in successfully navigating platform migrations is a strong advantage
Excellent communication and collaboration skills for cross-functional teamwork
Ability to troubleshoot and resolve system issues effectively
What we offer:
medical, vision, dental, and life and disability insurance