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KAYAK is seeking a Digital Marketing Manager to oversee investment and execution of digital campaigns within North America, with a primary focus on YouTube. The role is based within the global Performance marketing team and will involve close collaboration with the NORAM Brand Marketing team.
Job Responsibility:
Manage and support paid media activities and brand campaigns across United States and Canada - predominantly video on Youtube (via Google Ads), with potential involvement in Meta and TikTok as a supporting function
Collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics
Run campaign tests, analyze data, and leverage insights for optimization
Develop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team members
Contribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in our other regions as well
Keep up with the latest Digital marketing trends
Travel to off-sites or our Stamford, CT office a few times a year
Requirements:
2+ years of experience in working with Google Ads or DV360, ideally with Youtube being a substantial part - either from an agency or an in-house team
Strong project management, organizational, and communication skills, with excellent attention to detail
Capability of balancing urgent priorities with strategic long-term objectives
Natural collaboration and bridge-building skills
experience working with individuals of varying fields: creative, production, analytics etc.
Experience with running & analyzing Social-first content across Youtube Shorts, Reels and TikTok is a plus
Experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus
Experience from Meta, TikTok, PPC and Display is a plus
Strategic individual with a hands-on approach to execution
Highly analytical, comfortable with campaign reporting and attribution models
Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher level reports that analyze and showcase their performance
Motivated individual committed to team work
Nice to have:
Experience with running & analyzing Social-first content across Youtube Shorts, Reels and TikTok
Experience in working with and analyzing Brand lift and Reach & Frequency reports
Experience from Meta, TikTok, PPC and Display
What we offer:
Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
No meeting Fridays
Paid volunteer time
Focus on your career growth: Leadership development
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