Digital Marketing Manager Job at Therma-Tru (Deerfield)

Digital Marketing Manager

Therma-Tru

Location:
United States , Deerfield

Category:
-

Contract Type:
Not provided

Salary:

120000.00 - 140000.00 USD / Year

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Job Description:

As the Digital Marketing Manager for Springwell, a key brand within the Fortune Brands portfolio, you will manage the execution of digital marketing and eCommerce programs across our direct-to-consumer platforms. This highly collaborative individual contributor role is critical in scaling digital experiences, optimizing campaigns across the marketing funnel, and driving performance through email marketing, website content, SEO, and digital shelf excellence.

Job Responsibility:

Manage and Optimize Digital Campaign Execution
Develop, launch, and optimize email marketing campaigns (automation journeys, and promotions)
Translate performance analytics into actionable insights that drive engagement and conversions
Oversee digital shelf content for assigned brands (titles, bullets, A+ content, imagery, video, etc.)
Manage affiliate program including relationships and analytics
Manage Website and Platform Operations
Manage and update Content Management Systems and sites to ensure performance, user experience, and brand alignment
Implement SEO strategies to enhance search visibility, traffic, and site rankings
Enable Cross-Functional Collaboration
Manage brand, creative, and digital teams to align content and campaign execution
Improve dashboards, reporting tools, and campaign KPIs
Collaborate with Supply Chain, Customer Service, and Logistics to ensure fulfillment readiness and channel alignment
Support Digital Growth and Innovation
Build the direct to consumer/DTC roadmap and playbook, helping scale DTC strategies and best practices
Manage influencer, affiliate, and co-marketing opportunities to expand reach and engagement
Support go-to-market readiness for product launches, seasonal campaigns, and site merchandising

Requirements:

Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience)
5+ years of experience in digital marketing, with direct ownership of email and/or affiliate marketing programs
Proficiency with Mailchimp and ability to use light HTML to build and send brand emails
Experience with CMS platforms (WordPress strongly preferred) to build and update web pages and campaign assets
Hands-on experience executing digital campaigns including emails, landing pages, and promotional content
Familiarity with SEO strategy, digital shelf content, and web analytics (e.g., Google Analytics, SEMrush)
Strong collaboration skills and experience coordinating with creative and brand teams
Excellent time management and organizational skills with the ability to balance multiple priorities

Nice to have:

Experience working on direct-to-consumer or subscription-based digital marketing programs
Familiarity with CRM and marketing automation platforms
Exposure to CMS or DAM platforms within digital workflows
Knowledge of eCommerce platforms or marketplaces (e.g., Shopify/Amazon Seller/Vendor Central)

What we offer:

robust health plans
a market-leading 401(k) program with a company contribution
product discounts
flexible time off benefits (including half-day summer Fridays per policy)
inclusive fertility / adoption benefits
more

Additional Information:

Job Posted:
January 18, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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