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We are looking for an experienced Digital Marketing professional to join our Marketing and Communications team, to lead on all aspects of digital marketing at the Royal Air Force Museum. You will be an important part of a closely-knit team that works collaboratively to deliver our goals. The Digital Marketing Manager will drive the digital marketing strategy, working closely with the marketing team to deliver visitor and revenue targets, develop digital content and creative initiatives to build the RAF Museum brand, as well as playing a leading role in the development of new digital programmes, such as CRM and eCommerce initiatives.
Job Responsibility:
Support the Director of Visitor and Commercial Development in the development of the RAF Museum digital marketing and eCommerce Strategy
Set and deliver on annual and quarterly digital brand engagement and revenue targets across all online acquisition channels responsible for PPC, SEO, Display, Social Paid and Affiliates
Play a key role in developing our e-commerce and CRM, and data strategy
Work closely with our Retail Team
Develop a digital marketing strategy in collaboration with the wider Marketing and Communications team
Develop a digital performance report that highlights insights, results and recommendations across all key digital marketing and acquisition KPIs for all digital channels
Key responsibility for the development of the new RAF Museum website
Effective management of new website, CRM system, and social media channels
through optimization, updating, and the production of engaging content that aligns with our brand to improve the site’s digital performance and KPIs
Requirements:
Experience as a Digital Marketing professional
Ability to lead on all aspects of digital marketing
Ability to drive digital marketing strategy
Ability to deliver visitor and revenue targets
Ability to develop digital content and creative initiatives
Ability to build brand
Ability to play a leading role in the development of new digital programmes (e.g., CRM and eCommerce initiatives)
Ability to support in the development of digital marketing and eCommerce strategy
Ability to set and deliver on annual and quarterly digital brand engagement and revenue targets across online acquisition channels (PPC, SEO, Display, Social Paid, Affiliates)
Ability to develop e-commerce, CRM, and data strategy
Ability to develop a digital marketing strategy
Ability to develop a digital performance report
Key responsibility for the development of a new website
Effective management of new website, CRM system, and social media channels