Digital Marketing Manager, Robert Half

Digital Marketing Manager

Robert Half

Location:
United States, Minneapolis

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Digital Marketing Manager will lead strategic analysis, optimize data management, collaborate cross-functionally, and enhance digital experiences to drive business growth.

Job Responsibility:

Lead the strategic analysis and reporting of digital customer journeys
Ensure the optimization and accuracy of data management
Foster cross-functional collaboration with a focus on increasing ecommerce conversions and website traffic
Develop robust tracking solutions and navigate privacy regulations
Manage marketing analytics tools and maintain data accuracy
Direct the creation of dashboards and data visualization
Spearhead A/B testing and tagging initiatives
Oversee a team and maintain budget accountability
Collaborate across web, digital marketing, and IT teams to enhance digital experiences and customer acquisition
Ensure brand awareness and consumer awareness through effective campaign planning

Requirements:

Proven track record with a minimum of 7 years of experience in a similar role
Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) software
Demonstrated expertise in data analysis and interpretation, with a focus on marketing analytics, data layer management, tagging and measuring
Strong understanding and experience in building and enhancing brand awareness and customer lifecycle
Experience in campaign planning and execution across various digital platforms
Proven ability to drive consumer awareness and engagement through innovative digital marketing strategies
Demonstrable success in customer acquisition and retention
Experience in creating impactful digital experiences for a variety of customer segments
Strong knowledge and experience in eCommerce and its role in driving business growth

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
March 26, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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