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We’re looking for a Digital Marketing Manager to join our Marketing team. In this role, you’ll own and optimize digital marketing programs across paid media, email, SEO, and analytics, with a strong focus on measurement, testing, and ROI. The ideal candidate is analytically driven, thrives in complex marketing ecosystems, and can independently manage experimentation, reporting, and optimization across multiple channels. This is a great opportunity to design and scale data-driven marketing programs, influence cross-functional strategy, and make a measurable impact on growth and performance.
Job Responsibility:
Own and optimize paid media programs across social (Meta, LinkedIn, TikTok), SEM/paid search (Google Ads, Bing), and SEO strategy in partnership with content and web teams
Manage budgets, pacing, forecasting, and performance optimization across channels
Build and maintain channel-level and blended CAC, ROAS, and LTV models
Lead email marketing operations, including lifecycle campaigns (nurture, onboarding, re-engagement)
Drive segmentation, personalization, and automation strategies
Ensure deliverability, list health, and performance optimization
Partner with Data and Engineering to ensure clean data flows and reliable execution
Own martech integrations and workflows (ESP, CRM, CDP, analytics tools)
Design and run A/B and multivariate testing frameworks across email, paid media, and landing pages
Define success metrics and measurement methodologies for all campaigns
Build and maintain dashboards and reporting for executive and stakeholder visibility
Analyze funnel performance from impression → conversion → retention
Translate data insights into actionable optimization recommendations
Partner cross-functionally with Product, Data, Engineering, Creative, and Sales teams
Act as a strategic thought partner on growth initiatives and experimentation roadmaps
Maintain documentation and best practices for marketing analytics and operations
Requirements:
Strong data or analytics background (marketing analytics, BI, economics, engineering, etc.)
Proven hands-on experience managing paid media, email marketing operations, and SEO performance
Advanced analytical skills with the ability to interpret complex datasets and trends
Experience designing and executing structured experimentation programs
Experience in high-growth, performance-driven environments
Proficiency with modern marketing and analytics tools, including: Google Analytics / GA4, Google Tag Manager
Comfortable working directly with data teams or using SQL for analysis, and familiar with attribution modeling, incrementality testing, or advanced segmentation strategies
8-10+ years of experience in digital marketing, growth marketing, or marketing operations
Bachelor’s degree in Marketing, Business, Analytics, or related field (preferred)
Candidates must be based in the U.S. to be considered