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This is a key role within a small, collaborative team, responsible for driving engagement with members, stakeholders and consumers, promoting events and campaigns, and strengthening the organisation’s digital presence across multiple channels. Working closely with the Head of Communications and Marketing, the Digital Marketing Manager will take ownership of digital channels, content delivery and performance analysis.
Job Responsibility:
Lead and manage digital marketing activity across website, email and social media platforms
Plan, create and deliver engaging content aligned with organisational objectives
Grow and manage social media presence using organic and paid activity
Manage website content, SEO and user experience
Deliver digital campaigns to promote membership, events and initiatives
Support the promotion and delivery of in-person and virtual events
Analyse performance across all channels and report on key metrics
Work with external agencies and suppliers where required
Act as a professional point of contact for digital enquiries
Requirements:
Minimum three years’ experience in a digital marketing or communications role
Strong understanding of digital marketing across B2B and B2C environments
Excellent written communication and content creation skills
Hands-on experience managing social media platforms and campaigns
Working knowledge of SEO, analytics and website CMS (e.g. WordPress)
Confident user of Microsoft 365 and digital content tools
Able to work independently in a home-based role
Willing to travel to London and support events as required
Nice to have:
Experience within a membership organisation, trade body or similar
Marketing qualification
Experience using CRM systems
Event marketing and campaign management experience
What we offer:
25 days holiday (plus statutory/public holiday days)
home worker contract, so all travel and other work-related expenses will be covered
Pension scheme, The Association pay 10% of gross pay as long as employee enrols and pays 5% min
Private health cover for the employee
Life insurance
Non contractual annual performance bonus which pays up to 10% of gross pay