Digital Marketing Manager Job at Robert Half (Elizabethtown)

Digital Marketing Manager

Robert Half

Location:
United States , Elizabethtown

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a skilled Digital Marketing Manager to oversee and enhance our loyalty program and customer engagement strategies. In this long-term contract role, you will focus on leveraging data-driven insights to create personalized campaigns that increase visit frequency, improve basket size, and boost long-term guest value. You will collaborate across departments to ensure the loyalty program aligns with overall business goals while delivering exceptional guest experiences.

Job Responsibility:

Serve as the primary manager for the loyalty program, overseeing daily operations and platform performance
Collaborate with leadership and key departments to define loyalty strategies, offers, and program structures
Manage the loyalty roadmap, including feature enhancements, testing, and integration of new capabilities
Develop and maintain customer segments based on transaction and behavioral data to create targeted campaigns
Design and optimize customer journeys, including onboarding, win-back, cross-sell, and seasonal initiatives
Monitor and report on key metrics such as program enrollment, usage, redemption rates, and campaign performance
Partner with Merchandising to align loyalty offers with category priorities and vendor funding opportunities
Work closely with Operations to ensure store teams understand and support loyalty initiatives
Coordinate with IT and external vendors on system integrations, data feeds, and troubleshooting
Leverage loyalty data to support media targeting and measure the impact of marketing campaigns

Requirements:

3–6 years of experience in loyalty marketing, CRM, or related digital marketing roles, preferably in retail or grocery industries
Hands-on experience with loyalty platforms and CRM tools, including segmentation and campaign management
Proficiency in analyzing customer and transaction data to develop actionable insights
Familiarity with loyalty program strategies, including earn/burn structures, promotions, and tiered offers
Strong collaboration skills with a proven ability to work cross-functionally with Operations, Merchandising, IT, and external vendors
Excellent organizational and multitasking skills to manage multiple campaigns and program enhancements simultaneously
Knowledge of merchandising and campaign planning to align loyalty efforts with business priorities
Detail-oriented mindset with the ability to track performance and continuously refine strategies based on data insights

What we offer: