Digital Marketing Manager, Randstad

Digital Marketing Manager

Randstad

Location:
Singapore, Singapore

Category:
-

Contract Type:
Not provided

Salary:

7000.00 - 7800.00 SGD / Month

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Job Description:

Our client is a well-established Education Services provider in Singapore, with over 30 years of legacy and a robust network of partnerships with 1,000+ universities globally. They specialize in helping students pursue overseas studies through tailored advisory, placement, and support services. As part of their continued growth and digital transformation, they are looking for a Marketing Manager to drive their digital marketing and lead generation efforts. This role is critical in attracting, engaging, and converting qualified student leads through data-driven marketing strategies.

Job Responsibility:

Plan, execute, and optimize end-to-end lead generation campaigns across digital, social, email, and offline channels to drive qualified pipeline growth
Develop engaging, contemporary marketing content and assets tailored for different stages of the customer journey
Lead digital marketing efforts using tools like Google Ads, LinkedIn Campaign Manager, Meta Ads, and email marketing platforms
Plan and execute local and regional marketing events, including webinars, conferences, exhibitions, and hosted client engagements to support brand visibility and lead generation
Collaborate effectively with internal teams such as Sales, Product, and Customer Success to align marketing efforts with business objectives
Work closely with regional marketing counterparts to ensure consistency and leverage shared assets or strategies
Make effective use of marketing analytics and dashboards to evaluate campaign performance, measure ROI, and track qualified leads generated against set targets by destination or campaign

Requirements:

Min 7 years of relevant experience including in executing mass b2c lead generation campaigns with tangible success metrics
Working knowledge of digital marketing tools and platforms such as Google Analytics, LinkedIn Ads, CRM systems (e.g., Salesforce, HubSpot), and email marketing automation
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment

Additional Information:

Job Posted:
May 29, 2025

Expiration:
July 05, 2025

Employment Type:

Fulltime

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