Digital Marketing Manager

• Manage the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs
• Oversee Digital Marketing Specialist role and help grow and develop this individual
• Help grow and expand Talbots’ and the Haven Well Within digital footprint and reach, driving both revenue and awareness of the brand
• With profit and loss responsibility for multiple paid channels
• Help with the day-to-day program management alongside digital agencies of multiple online marketing channels
• Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis
• Manage relationships with representatives from the major platforms including META & Google
• Monitor results of paid channel tests to optimize performance across engines and campaigns
• Monitor day-to-day financial results. Compile and document campaign analysis, performance reports and measure ROI
• Work closely with PR, Brand Marketing, Analytics amongst other cross functional leaders on marketing efforts
• Stay current with industry developments and bring new innovative ideas to leadership and teams
• Perform ad hoc reporting as necessary

• BS or BA Degree required
• preferably in Economics, Business, Marketing or a related field
• 6+ years experience in Online Marketing managing paid campaigns and channels
• Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
• Experience with web analytics platforms such as Adobe
• Strong computer skills (Proficiency in Excel is required)
• Experience working with, analyzing, and interpreting data
• High attention to detail and superior time management
• Ability to recruit and manage a team
• Ability to manage multiple tasks and prioritize appropriately
• Excellent communications skills, particularly written
• Prior retail experience a plus

Prior retail experience a plus

• Merchandise discount at select KnitWell Group brands
• Support for your individual development plus opportunities for career mobility within our family of brands
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays