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manage and lead your own team but remain hands on technical in the weeds, being the Automation / Salesforce or Hubspot expert
BUILD your own Digital Marketing plan and to also manage & drive your OWN team
responsible for leading the development of all digital media strategies and direct effective execution and optimization across all digital media channels in support of marketing programs
Requirements
ability to flex between strategy/managing & tactical execution
Email marketing
Marketing automation campaigns, specific experience with Salesforce. Similar tools also considered
Marketing Analytics experience
Social / Paid Media
leading web analytics and involved with business intelligence reporting, and data/workflow integration with our CRM platform
Digital properties (i.e., websites and landing pages)
Social & Paid Media experience
Lead nurturing/scoring, lead lifecycle management, CRM integration, and marketing analytics for both B2C and B2B marketing campaigns
Growth hacking
Responsible for leading the development of all digital media strategies and direct effective execution and optimization across all digital media channels in support of marketing programs
5+ years of experience in digital marketing, web design, marketing automation, or a related field
Proven background working with Salesforce marketing tools, Salesforce Pardot, HubSpot, or comparable email and automation platforms
Strong knowledge of social media management, paid media, paid search, and paid social campaign strategy
Experience developing and executing email marketing campaigns, audience journeys, and lead management processes
Proficiency in marketing analytics, web analytics, and performance reporting used to optimize digital initiatives
Ability to balance strategic leadership responsibilities with hands-on execution in a fast-moving environment
Demonstrated success managing multiple digital channels while supporting business growth and customer engagement
Excellent communication and collaboration skills, with the ability to work effectively in a primarily remote arrangement with occasional travel as needed
What we offer
Bonus
medical, vision, dental, and life and disability insurance (for contract/temporary professionals)
company 401(k) plan (for contract/temporary professionals)