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Digital Marketing Manager

Mplussoft

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Location:
India , Pune

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Category:
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Contract Type:
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Salary:

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Job Description:

We are looking for a results-driven Digital Marketing Manager with a strong grasp of all domains of digital marketing, including social media, content, SEO, paid ads, and lead generation. The ideal candidate will have hands-on experience in building marketing funnels, using automation tools, managing cross-functional teams, and handling clients across India and international markets (USA, UK, Canada, Gulf).

Job Responsibility:

  • Manage and execute end-to-end SMM campaigns across all platforms (Meta, LinkedIn, Twitter, etc.)
  • Deep understanding of social media algorithms and trends
  • Strategic content planning and performance analysis
  • Develop engaging, SEO-optimized content (blogs, social posts, ad copies, etc.)
  • Run and manage Meta Ads (Facebook & Instagram)
  • Build and optimize ad funnels for lead nurturing
  • Website SEO & Local SEO: Keyword research, Google Business Profile optimization
  • On-Page SEO: Meta tags, internal linking, schema, content optimization
  • Off-Page SEO: Link building, guest blogging, citations
  • Technical SEO: Basic understanding of crawl issues, speed optimization
  • E-commerce SEO: Product schema, filters, collection pages optimization

Requirements:

  • Experience: 2-5 Years
  • Strong grasp of all domains of digital marketing, including social media, content, SEO, paid ads, and lead generation
  • Hands-on experience in building marketing funnels, using automation tools, managing cross-functional teams, and handling clients across India and international markets (USA, UK, Canada, Gulf)
  • Expertise in multi-channel lead generation: LinkedIn, cold email, landing pages
  • Use tools like Apollo, Instantly, LinkedIn automation, and email workflows
  • Familiarity with AI tools and CRM integrations for outreach
  • Handle domestic and international clients confidently
  • Conduct client meetings, reporting, and strategy sessions
  • Allocate tasks and monitor performance of SEO, SMM, and graphics teams
  • Understanding of color psychology, brand elements, and market positioning
  • Create custom digital marketing strategies tailored to client goals
  • Work closely with graphic designers and copywriters to execute campaigns

Nice to have:

  • Experience working with clients from USA, UK, Canada, Gulf countries
  • Strong knowledge of international and domestic digital trends
  • Excellent verbal and written communication skills
  • Ability to multitask and work in a fast-paced environment
  • Tools & Platforms Knowledge: Meta Ads Manager, Google Ads
  • SEO Tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console
  • CRM/Automation: Apollo, Instantly, Mailchimp, HubSpot
  • Project Management: Trello, Asana, ClickUp
  • Design Coordination: Photoshop, Adobe Creative Suite basics

Additional Information:

Job Posted:
February 24, 2026

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