Digital Marketing Manager

• Plan, run, and optimize campaigns across Meta, Google, YouTube, and native platforms
• Continuously improve CAC, ROAS, LTV across Zingoy and Desidime
• Test new channels including programmatic, push, and niche platforms
• Identify, onboard, and manage relationships with influencers and creators (YouTube, Instagram, Telegram)
• Launch high-performing influencer campaigns for Zingoy (gift cards, cashback offers) and Desidime (deal contests, community activation)
• Track performance rigorously – measure influencer CAC, attribution, and ROI
• Plan and manage platform-specific campaigns for Desidime and Zingoy
• Own paid boosting of content (posts, reels, videos) to drive acquisition and engagement
• Work with design/content to develop high-performing social creatives
• Use GA4, GTM, and internal dashboards to monitor campaign performance
• Identify funnel drop-offs and run experiments to improve onboarding-to-conversion
• Coordinate with product and analytics teams on landing pages, referrals, and retention triggers

• 5+ years of experience in digital marketing, with a strong focus on paid media and influencer-led campaigns
• Fluent in CAC, ROAS, CTR, CPAs and LTV-driven decision making
• Hands-on with Meta Ads Manager, Google Ads, YouTube campaigns, and influencer coordination
• Can drive performance through creative testing, channel experimentation, and data-driven iteration

Experience in cashback, rewards, gift card, or affiliate ecosystems

• Own end-to-end acquisition across Zingoy and Desidime
• Work directly on platforms used by millions of deal-seekers and shoppers
• Build and scale influencer partnerships and paid performance loops
• Freedom to experiment, test, and scale quickly
• Fast-moving, collaborative, and ownership-driven culture