Digital Marketing Manager

• Design and implement comprehensive social media strategies, including content planning, copywriting, and post creation, leveraging tools like Hootsuite
• Develop a Google search strategy from scratch, conducting keyword research and optimizing campaigns to establish a robust search presence
• Create and manage email marketing campaigns to drive engagement and conversions
• Analyze performance metrics using Google Analytics to refine strategies and improve outcomes
• Manage paid social media campaigns, ensuring alignment with overall marketing objectives
• Collaborate with cross-functional teams to align digital marketing efforts with broader business goals
• Monitor emerging trends in digital marketing to incorporate innovative approaches into strategies
• Deliver high-quality copywriting and content tailored to target audiences
• Ensure all marketing activities comply with industry standards and best practices

• Proven experience in digital marketing and campaign management
• Proficiency in tools such as Google Ads, Google Analytics, and Hootsuite
• Strong skills in copywriting and content creation
• Ability to develop marketing strategies from the ground up
• Familiarity with paid social media campaigns and email marketing
• Strong analytical skills to interpret data and optimize performance
• Ability to work independently and manage multiple projects in a fast-paced environment

Experience in healthcare or medical marketing is preferred

• medical, vision, dental, and life and disability insurance
• eligible to enroll in our company 401(k) plan