CrawlJobs Logo
Cricut Logo Cricut · -

Digital Marketing Manager - Paid Search

United States, South Jordan · Job Posted December 07, 2025
Apply Position
Job Link Share

Job Description

As a Digital Marketing Manager focused on lower funnel conversion, you will play a critical role in executing performance-driven paid media campaigns that directly impact revenue growth. In close collaboration with our paid media agency and internal growth teams, you’ll manage, optimize, and scale campaigns to maximize conversion rates, customer acquisition, and ROI. Your data-first approach and mastery of performance marketing will guide our strategy across platforms and drive measurable results.

Job Responsibility

  • Develop lower funnel strategies aligned with ROAS, CPA, and CVR goals
  • Deploy campaigns focused on purchases, signups, or other key conversion events
  • Lead execution across paid search, social, video, and retargeting with bid and segment strategy
  • Run A/B tests and optimize creatives, audiences, and placements for performance
  • Manage spend across platforms to maximize ROI and maintain efficiency
  • Monitor pacing and performance daily
  • make real-time adjustments to reach goals
  • Own KPI dashboards and provide insights that guide strategy and creative direction
  • Deliver actionable recommendations through weekly and monthly reports
  • Ability to use GA4 to track, analyze, to report on and optimize campaigns
  • Serve as main contact for paid media agency, ensuring alignment and performance
  • Guide vendors with strategic direction and regular evaluations
  • Partner with Product, Growth, and Creative teams to reduce funnel friction
  • Analyze customer journeys and optimize targeting and post-click behavior
  • Stay updated on algorithm changes, ad formats, and emerging conversion tactics
  • Test new tools and strategies to enhance campaign effectiveness

Requirements

  • Bachelor's degree in Marketing, Business, Analytics, or a related field
  • 3+ years in performance marketing focused on conversions and ROI
  • Deep expertise in platforms like Meta Ads, Google Ads, TikTok Ads
  • Strong analytical skills and comfort with tools like GA4, Looker, Excel
  • Experience with attribution models, CRO, and agency management
  • Excellent communication and cross-functional collaboration skills
Cricut - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Digital Marketing Manager - Paid Search

8 matching positions

Manager, Paid Search

Paid Search Managers are executional powerhouses behind every successful campaig...
Location
Location
United States
Salary
Salary:
59200.00 - 85000.00 USD / Year
basicagency.com Logo
BASIC/DEPT®
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A minimum of 3 years paid search experience (Google Ads a must
  • Apple Search ads a plus)
  • Comfortable with topics such as budgeting, bidding, and testing methodology
  • Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
  • Prior experience working with enterprise-level clients and monthly budgets upwards of $500,000
  • Strong analytical and reporting skills and be proficient in Excel
  • Strong written and verbal communication skills
Job Responsibility
Job Responsibility
  • Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel
  • Driving account strategy geared towards achieving or exceeding client efficiency and growth goals
  • Developing and executing the appropriate account management monitoring and optimization techniques
  • Quantifying and prioritizing initiatives that will have the greatest impact on account performance
  • Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs
  • Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets
  • Writing, reviewing and ensuring that agendas meet client needs for status calls
  • Ensuring all account management efforts go through a QA process and are executed/delivered error-free
  • Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, LinkedIn, etc.)
What we offer
What we offer
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
  • Fulltime
Read More
Arrow Right

Digital Marketing Manager

Our client is currently looking to recruit a Digital Marketing Manager on a 2 to...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Immediately available
  • Experience managing digital agencies across SEO, PPC, Paid Social and Affiliate
Job Responsibility
Job Responsibility
  • Manage all channels including Paid Social, Paid Search, SEO and Affiliate
Read More
Arrow Right

Paid Search Manager

Our client is currently looking to recruit a Paid Media Specialist to lead all P...
Location
Location
United Kingdom , Hertfordshire
Salary
Salary:
55000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience with hands on PPC and Tag Management
  • Understanding tracking and attribution
Job Responsibility
Job Responsibility
  • Lead all Paid Media channels across Paid Search, Programmatic Video Display and Paid Social with a focus on commercial performance
  • Accountable for budget management and optimisation
  • Lead channel and tech partner relationships
  • Define individual Channel Strategy, feeding into overall Acquisition plans, to support the wider business growth objectives
  • Work closely with SEO, CRM and UX/UI channel specialists, as well as the Content and Creative Design teams to deliver the best results for the business
Read More
Arrow Right

Digital Marketing Manager

Our client, a charity group based in London, is looking for a competent Digital ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • experience of managing budgets
  • reporting experience
  • experience working with all levels of stakeholders
  • ability to manage multiple tasks at one time
  • strong communication skills
  • insight experience
Job Responsibility
Job Responsibility
  • delivering the digital marketing strategy across paid search, SEO, programmatic, paid social, affiliates and content
Read More
Arrow Right

Digital Marketing and Ecommerce Manager

Our client with a multimillion following is currently looking to recruit a Digit...
Location
Location
United Kingdom , London
Salary
Salary:
40000.00 - 50000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • strong ecommerce and digital marketing experience
Job Responsibility
Job Responsibility
  • develop the strategic digital marketing plan
  • oversee Paid Social, Paid Search, Shopping, Affiliates, Native, Display and Video across Facebook, Instagram, Google Ads, and Bing, as well as new channels such as Podcasts, TikTok
  • drive the ecommerce strategy
  • manage website content
  • manage various websites
  • Fulltime
Read More
Arrow Right

Digital Marketing Manager

Location
Location
India , Indore
Salary
Salary:
Not provided
cibirix.com Logo
Cibirix
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience with tracking and improving critical KPIs on a dashboard
  • Experience in driving relevant traffic from content and measuring conversion and ROI
  • Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid
  • Practical experience with email marketing is a must
  • Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must
  • Strong sense of product as you’ll be a key influencer in how the product shapes over time
  • Creative thinker, story-teller and problem solver with attention to detail
  • Bachelor’s degree, preferably a master’s degree is required
  • Hands on experience in the eCommerce domain, especially on the seller side
  • Understand how to build and nurture a community of users, advocates and influencers
  • Fulltime
Read More
Arrow Right

Digital Marketing Manager

The Underfloor Heating Store is seeking an ambitious and analytical Digital Mark...
Location
Location
United Kingdom , Basildon
Salary
Salary:
45000.00 - 50000.00 GBP / Year
cityplumbing.co.uk Logo
City Plumbing
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive, hands-on experience managing substantial Google Ads budgets
  • Demonstrable track record of achieving growth targets
  • Expert knowledge of various PPC methodologies and campaign types
  • Proven ability to successfully launch, manage, and scale a profitable Affiliate Marketing programme
Job Responsibility
Job Responsibility
  • Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta, YouTube, and other platforms
  • Own performance for paid search, shopping, remarketing, paid social, display and affiliate campaigns
  • Manage monthly budgets, ensuring campaigns are delivered efficiently and profitably
  • Continuously improve CTR, CPA, ROAS, and conversion rates through data-led testing and iteration
  • Collaborate with internal teams (SEO, CRM, Content, Web Dev) to align messaging and landing pages
  • Build and refine audience targeting strategies, including custom segments and lookalikes
  • Monitor platform performance, competitor activity, and market trends to inform strategy
  • Report on campaign results, providing actionable insight to key stakeholders and the wider business
What we offer
What we offer
  • Bonus
  • Discounts, savings and cash back at numerous retailers
  • Life assurance
  • Extended family policy including maternity, paternity, additional annual leave and more
  • Mental Health First Aiders and Employee Assistance Programme
  • Complete induction and a company that lets you grow and encourages development
  • Financial education and loans
  • Flexible working options
  • A business striving to create an environment of inclusion
  • Fulltime
Read More
Arrow Right

Paid Search Manager

CloudMellow is on the search for a Paid Search Manager to join our growing Digit...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
cloudmellow.com Logo
CloudMellow
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-4 years executing search engine marketing for a high volume consumer website
  • Must have an excellent working knowledge of paid search (PPC) marketing and possess a solid understanding of streaming video tactics
  • Bid management experience with a focus on creating and implementing automated rules
  • Strong data and statistical analysis experience and possess the ability to interpret results into actionable items
  • Must have excellent knowledge in the following search engine interfaces and tools: Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor
  • Strong working knowledge with a major web analytics vendor such as Adobe Analytics
  • Excellent presentation and verbal and written communication skills with experience in presenting to senior leadership
  • Ability to work well with cross-functional teams and prioritize time
  • Comfortable working with team members at all levels, including senior management
  • Strong attention to detail and measurable success in campaign optimization and reporting
Job Responsibility
Job Responsibility
  • Develop and manage the multi-campaign strategy for the brand’s properties for several search and content discovery channels
  • Provide supervision, mentorship and training for multiple team members
  • Ensure the success of all campaigns within assigned purview, including performance management of campaigns overseen by teammates under supervision
  • Lead testing and innovation efforts across the team
  • Develop presentations and present results, key learnings and business recommendations to executives and other key stakeholders
  • Perform daily campaign management of multiple large scale Paid Search (PPC) campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing
  • Employ excellent working knowledge of search engine marketing and streaming video media to drive strong traffic and conversion results from proposed strategies and be able to obtain valuable insight for communication to key marketing partners
  • Demonstrate strong data analytics acumen by leading the execution, analysis and presentation of data for ad copy, landing page and beta testing initiatives with the ability to derive conclusions and actionable next steps from results
  • Manage bid rule strategy and optimization efforts at the campaign, ad group and keyword levels to drive account performance
  • Manage daily budget tracking process to make sure monthly spending levels are on pace
  • Fulltime
Read More
Arrow Right