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Digital Marketing Manager/Executive

https://www.randstad.com Logo

Randstad

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Location:
Malaysia , Kuala Lumpur

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Contract Type:
Not provided

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Salary:

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Job Description:

Role 1: Digital Marketing ExecutiveRole Overview The Digital Marketing Executive will be responsible for driving the company’s online presence through digital campaigns, paid media optimization, and SEO performance. This hands-on role is perfect for someone passionate about generating measurable impact across digital channels. Role 2: Marketing Manager (B2B Lead Generation)Role Overview The Marketing Manager will oversee the company’s marketing strategy, reporting directly to the CEO. This strategic position focuses on building a B2B lead generation framework, strengthening brand awareness, and driving client acquisition while leading the marketing team.

Job Responsibility:

  • Plan and execute SEM, social media, and SEO campaigns to attract and convert audiences
  • Manage and optimize Google Ads and Meta Ads campaigns to maximize ROI
  • Conduct keyword research and SEO audits to enhance search engine visibility
  • Create engaging content for websites and social media platforms
  • Monitor campaign performance and prepare reports with insights and recommendations
  • Collaborate with internal teams to ensure marketing initiatives are delivered on time and aligned with business goals
  • Develop and implement long-term marketing strategies aligned with business objectives
  • Build and optimize a structured B2B marketing funnel to convert campaigns into qualified leads and sales
  • Manage all digital marketing campaigns, product launches, and brand initiatives
  • Collaborate closely with Sales, Product, and Business Development teams to ensure marketing efforts support overall business goals
  • Monitor key marketing KPIs, assess ROI, and report insights to senior leadership
  • Lead and mentor the marketing team, ensuring efficient processes and workflows are in place

Requirements:

  • Minimum 2 years’ experience in digital marketing, including SEM, SMM, and SEO
  • Hands-on experience with Google Ads Manager and Meta Ads Manager
  • Proficient with analytics tools such as Google Analytics or SEMrush
  • Strong written English skills
  • Mandarin proficiency is a plus
  • Familiarity with design or editing tools such as Canva, Photoshop, or video editing software is advantageous
  • Minimum 5 years of experience in marketing, ideally within B2B, SaaS, or technology sectors
  • Strong knowledge of lead generation, conversion strategies, and growth marketing
  • Ability to translate technical product details into clear and compelling marketing messaging
  • Proven experience in strategic planning and team leadership
  • Degree in Marketing, Communications, or a related field preferred

Nice to have:

  • Mandarin proficiency
  • Familiarity with design or editing tools such as Canva, Photoshop, or video editing software

Additional Information:

Job Posted:
April 07, 2026

Expiration:
May 09, 2026

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