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As Puffy’s Digital Marketing Manager, you will own and optimize multiple digital channels—primarily Meta, but also additional paid platforms to drive revenue growth and measurable returns. You’ll aggressively test creative concepts and messaging, leverage data-driven insights, and coordinate closely with design and cross-functional teams. You will also strategically contribute to other existing digital channels - Affiliate, SEM, GEO and Email, ensuring an integrated, high-performance marketing ecosystem. By blending full-funnel thinking with an understanding of attribution nuances, you’ll steer campaigns from prospecting to conversion, ensuring optimal ROAS and sustainable growth.
Job Responsibility:
Launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and other relevant digital platforms
Collaborate with marketing leadership to provide strategic guidance across other key channels, including Affiliate, SEO, SEM, and Email, to ensure integrated campaign success
Conduct ongoing A/B tests on creatives, messaging, and audience segments to uncover winning strategies and drive sales
Manage campaign performance using advanced attribution models
leverage data to refine strategies, measure success, and improve ROAS
Oversee prospecting, retargeting, and conversion campaigns
work with design teams to align ad-to-landing-page experiences
Partner closely with design and content teams to develop on-brand, high-conversion creatives for multiple platforms
Stay informed about DTC funnel trends, platform updates, and emerging paid channels to maintain a competitive edge
Requirements:
5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands
proven success driving revenue across multiple digital channels
Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy
Hands-on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals
Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
Experience optimizing funnels from initial awareness through conversion, including ad-to-LP optimization
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams
Nice to have:
Mattress, furniture, or home goods sector background
Experience with programmatic channels, TikTok Ads
Familiar with automated ad creation tools and DCO
Experience creating and optimizing video content for social and search platforms
Knowledge of Meta Shopping features and other social commerce integrations
What we offer:
Continuous learning
10% monthly bonus
Premium insurance
Achievement recognition
Free snacks and lunches
Generous annual leave
AI tools and tech stack
18+ nationalities
Social events & activities
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Unbiased hiring and achievement recognition
State-of-the-art tech and tools
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the entire team on Friday
Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy Leader awards to recognize achievement
Leaders’ Club membership opportunity for all employees grants access to premium, high-end hotels and wellness clubs (Dubai roles)
Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service
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