Digital Marketing Manager - Paid Search Jobs

Digital Marketing Manager - Paid Search

Cricut

Location:
United States, South Jordan

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As a Digital Marketing Manager focused on lower funnel conversion, you will play a critical role in executing performance-driven paid media campaigns that directly impact revenue growth. In close collaboration with our paid media agency and internal growth teams, you’ll manage, optimize, and scale campaigns to maximize conversion rates, customer acquisition, and ROI. Your data-first approach and mastery of performance marketing will guide our strategy across platforms and drive measurable results.

Job Responsibility:

Develop lower funnel strategies aligned with ROAS, CPA, and CVR goals
Deploy campaigns focused on purchases, signups, or other key conversion events
Lead execution across paid search, social, video, and retargeting with bid and segment strategy
Run A/B tests and optimize creatives, audiences, and placements for performance
Manage spend across platforms to maximize ROI and maintain efficiency
Monitor pacing and performance daily
make real-time adjustments to reach goals
Own KPI dashboards and provide insights that guide strategy and creative direction
Deliver actionable recommendations through weekly and monthly reports
Ability to use GA4 to track, analyze, to report on and optimize campaigns
Serve as main contact for paid media agency, ensuring alignment and performance
Guide vendors with strategic direction and regular evaluations
Partner with Product, Growth, and Creative teams to reduce funnel friction
Analyze customer journeys and optimize targeting and post-click behavior
Stay updated on algorithm changes, ad formats, and emerging conversion tactics
Test new tools and strategies to enhance campaign effectiveness

Requirements:

Bachelor's degree in Marketing, Business, Analytics, or a related field
3+ years in performance marketing focused on conversions and ROI
Deep expertise in platforms like Meta Ads, Google Ads, TikTok Ads
Strong analytical skills and comfort with tools like GA4, Looker, Excel
Experience with attribution models, CRO, and agency management
Excellent communication and cross-functional collaboration skills

Additional Information:

Job Posted:
December 07, 2025

Employment Type:

Fulltime

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