Digital Marketing Leader Job at IKEA (Shanghai)

Job Description

Lead the development of digital marketing planning and performance to maximize reach, traffic and conversion to support integrated marketing strategy.

Job Responsibility

Responsible for paid media performance – Plan, execute, and optimize digital campaigns and always-on to maximize reach, traffic, and conversion across all digital channels
Activate segmentation strategies – Leverage the Global segmentation model to create actionable local micro segments aligned with country priorities and marketing strategies
Integrate and activate data – Connect audience, media, and performance data to inform targeting, creative optimization, and continuous learning loops
Orchestrate channel mix – Manage investment and optimize campaigns across search, programmatic, display, video, and paid social to ensure full-funnel effectiveness and efficiency for opportunity categories, and commercial projects including but not limited to IDS, IB, Food
Actively cooperate with key stakeholders to secure integration, common focus and maximize impact
Responsible to manage and secure media and agency relationship to meet objectives
Lead specific media platform(s) intelligence efforts as the key point of contact, proactively sourcing and disseminating up-to-date media information and technological advancements to drive team awareness and strategic decision-making
Measure and optimize ROI – Track performance against business objectives, extract insights, and refine targeting, messaging, and channel allocation to drive impact
Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA

Requirements

Deep knowledge of Paid Media
Deep knowledge of marketing technology
Broad knowledge of integrating Paid, Owned and Earned media
Broad knowledge of the media industry, including rates, terms and procurement process for Paid, Social and Digital Media Marketing
Broad knowledge of IKEA concept, brand objectives, values and vision
Broad knowledge of IKEA tools, processes and cycles
Broad knowledge of Group strategies, priorities and business planning process
Good knowledge of change management methods and tools as well as stakeholder management
Broad knowledge of the IKEA multichannel reality and omni channel consumer and customer insights and behaviours
Broad knowledge of operational plans and goals as well as follow up on KPIs
Motivated by the IKEA Vision, making IKEA more affordable, accessible, and sustainable
Motivated by growing business and people together
Ability to understand the complexity of IKEA business and the role of Growth & Marketing as an integrated part of the business
Ability to independently lead a project and implement desired actions with speed and simplicity
Strong interpersonal skills with the ability to negotiate contract terms and build trustful relationships
Ability to take a holistic view of a global organisation and identify business opportunities accordingly
Ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward

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Digital Marketing Leader

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