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Digital Marketing Lead

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Spring Health

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

147140.00 - 183930.00 USD / Year
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Job Description:

Spring Health is seeking a Digital Marketing Lead, reporting into the Campaign Operations Team Lead, to elevate our growth engine. As a key member of the B2B Growth Marketing team, you will own end-to-end digital strategy and execution, managing and optimizing paid media programs across search, social, display, programmatic, digital ad placements, and content syndication. This hands-on role is ideal for a strategic, analytical marketer who thrives on measurable outcomes. You will collaborate with the marketing programs, web, and analytics teams to deliver full-funnel campaigns that generate pipeline, accelerate revenue, and improve marketing efficiency.

Job Responsibility:

  • Develop and execute a full-funnel digital strategy across Google, LinkedIn, Meta, and other key channels, aligned to awareness, consideration, and conversion goals
  • Partner with the Marketing Programs team to translate campaign strategies into high-performing digital programs that engage target accounts and key personas
  • Manage relationships with content syndication and digital partners to expand reach among ideal customer profiles and high-intent audiences
  • Stay current on competitive trends and emerging digital tactics to keep Spring Health’s approach innovative and effective
  • Launch and manage multi-channel campaigns that drive high-quality leads and account engagement
  • Collaborate with web and marketing operations teams on conversion rate optimization (CRO) to improve website and landing page performance
  • Design and execute A/B and multivariate tests to refine messaging, creative, CTAs, and targeting
  • Analyze performance data with the analytics team to identify insights and drive continual ROI improvements
  • Ensure accurate tracking and data integrity across ad and analytics platforms including Google Ads, LinkedIn Campaign Manager, GA4, Salesforce and Hubspot
  • Leverage AI tools and automation for analysis, creative generation, audience segmentation, and optimization
  • Test and evaluate emerging channels and formats to expand reach within key segments
  • Develop repeatable playbooks for campaign setup, optimization, and reporting to scale best practices

Requirements:

  • 6–8 years of B2B digital marketing experience, preferably in SaaS or technology
  • Proven ability to develop and scale paid programs across search, social, and display
  • Deep expertise in SEM, paid social, content syndication, retargeting, and account-based advertising
  • Strong analytical skills and understanding of funnel metrics, attribution, and optimization levers
  • Hands-on experience with GA4, Salesforce, marketing automation, and digital ad platforms
  • Strong grasp of audience targeting, segmentation, and data-driven optimization
  • Experience using AI and automation to enhance digital performance
  • Excellent communication and cross-functional collaboration skills
  • A growth mindset and bias toward action, with comfort testing, learning, and iterating quickly
What we offer:
  • Health, Dental, Vision benefits start on your first day
  • Access to HSA and FSA plans, with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • Competitive paid time off policies including vacation, sick leave and company holidays
  • Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure
  • Access to Noom, a weight management program
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  • Access to Wellhub for fitness, mindfulness, nutrition, and sleep
  • Access to BrightHorizons for sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year
  • $200 per year donation matching

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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