Digital Marketing Lead

• Lead day-to-day coordination of digital marketing initiatives, ensuring timelines, priorities, and deliverables stay on track across multiple workstreams
• Oversee campaign planning and execution across digital channels, including paid search and email, while partnering with internal stakeholders and related teams
• Use Google Ads, Google AdWords, and other marketing platforms to launch, monitor, and refine campaign performance
• Analyze results through Google Analytics and related reporting tools to identify trends, measure effectiveness, and recommend improvements
• Act as a central point of contact for project updates, helping teams navigate changing needs and close operational gaps as priorities evolve
• Contribute hands-on support where needed, balancing strategic oversight with tactical execution to keep initiatives progressing
• Collaborate with marketing, business, and operational partners in a hybrid setting, including onsite participation in Philadelphia, Pennsylvania several times each month

• Demonstrated experience leading digital marketing projects with strong project management and prioritization skills
• Background managing digital campaigns and coordinating with cross-functional teams in a fast-paced environment
• Hands-on knowledge of Google Ads, Google AdWords, and Google Analytics
• Experience supporting email marketing efforts and broader digital campaign execution
• Ability to shift between strategic planning and direct execution based on business needs
• Availability to work up to 40 hours per week in a long-term contract assignment with a hybrid onsite schedule

Healthcare or health insurance industry experience is strongly preferred

• medical, vision, dental, and life and disability insurance
• enrollment in company 401(k) plan