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Digital Marketing Lead

Robert Half

Location:
United States , Philadelphia

Category:
-

Contract Type:
Employment contract, B2B

Salary:

Not provided

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Job Responsibility:

Lead the development and maintenance of digital project plans, balancing immediate priorities with long-term initiatives and supporting a broader website and digital roadmap aligned to business objectives
Serve as the central point of contact for digital efforts, fostering strong partnerships with Marketing teams and key stakeholders to understand needs and drive initiatives forward
Oversee the intake and prioritization of digital work, advising teams on updates, enhancements, and evolving marketing strategies to ensure alignment and feasibility
Manage project intake and execution through RoboHead, ensuring requests are clearly defined, properly scoped, and efficiently delivered
Provide regular updates and reporting on project status, offering visibility into timelines, risks, dependencies, and key milestones
Partner with enterprise digital, CRM, and campaign teams to align digital channels with Salesforce CRM, supporting integration between website activity, campaigns, and CRM workflows
effective collection and use of engagement data
consistent, seamless experiences across prospective and current member journeys
Support the execution of integrated, multi-channel initiatives across web, email, paid media, and CRM-driven communications, ensuring cohesive planning and delivery
Maintain and update website content in Adobe Experience Manager (AEM), collaborating with the digital content team to publish and manage content, images, and documents
uphold brand standards, user experience, accessibility, and compliance requirements
Contribute to digital strategy development by sharing insights and recommendations grounded in performance data, stakeholder input, and market trends
Assist in monitoring digital performance, identifying opportunities to improve content effectiveness, user experience, and overall engagement

Requirements:

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related discipline, or an equivalent combination of education and relevant experience
Proven ability to manage projects end-to-end, including intake, prioritization, scheduling, tracking, and on-time delivery
Solid understanding of website structure, digital strategy, user experience (UX), and foundational design principles
Experience working within content management systems (CMS), including updating and maintaining website pages
publishing and managing content, images, and documents
Hands-on familiarity with Salesforce CRM (or similar platforms), including an understanding of how digital channels integrate with and support CRM workflows
Working knowledge of digital marketing and analytics, including campaign and web performance metrics
SEO best practices
emerging tools and technologies, including AI applications in marketing
Strong interpersonal and communication skills, with the ability to build relationships and collaborate effectively across cross-functional teams
Highly organized with strong analytical thinking and problem-solving capabilities

Nice to have:

Background in healthcare, health insurance, or other highly regulated industries
Exposure to enterprise digital environments and member- or customer-focused engagement models
Experience using tools such as Adobe Experience Manager (AEM), RoboHead, Salesforce CRM, analytics platforms, or marketing automation tools

What we offer:

Medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
May 20, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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