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WiseTech Global is looking for a Digital Marketing Lead to take charge of our digital ecosystem and accelerate its impact. In this role, you’ll steward a complex, high‑value digital environment that spans global audiences, multiple product lines, and an ever‑evolving technology landscape. If you’re motivated by crafting exceptional digital experiences and driving meaningful, pipeline‑shifting results, this position offers the opportunity to shape outcomes felt across the entire organization.
Job Responsibility:
Own the end-to-end global digital marketing strategy aligned to brand and commercial priorities
Coach, mentor and grow an eight person team across web, design, SEO, email, paid media and campaign execution
Champion digital innovation, experimentation and continuous improvement
Lead multichannel campaigns across paid social, email, content, webinars and sponsorships
Drive demand generation programs that fuel healthy and scalable pipeline growth
Partner with Sales to enhance follow up, track conversion pathways and strengthen marketing’s revenue contribution
Oversee CMS operations and ensure our global website delivers a seamless, high performing experience
Run test-and-learn programs to improve UX, navigation, content relevance and conversion outcomes
Partner with content, design and product marketing teams to deliver compelling, compliant and market specific content
Own digital performance frameworks and reporting accuracy
Analyze engagement, campaign and funnel metrics to uncover opportunities and drive optimization
Use experimentation and insight to continually refine strategy and execution
Requirements:
7+ years in B2B digital marketing, ideally in tech, SaaS, or complex IT environments
Experienced in running and optimizing multichannel programs tied to pipeline and revenue metrics
Comfortable leading teams and managing stakeholders across functions and geographies
Fluent in digital platforms including Google Analytics, HubSpot, CMS tools, SEO technologies and paid media (especially LinkedIn)
Analytical, commercially minded, and obsessed with optimization and measurable outcomes
A confident communicator who can present insights, influence decisions and guide senior leaders