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As an SEO Intern at Stride, you will be responsible for assisting with various search engine optimization projects within the Marketing department. Essential functions may include administrative, analytical, and project work as determined by business needs. You will support multiple K12-powered schools' digital marketing efforts including website optimization, keyword research, content optimization, and technical SEO analysis. Additionally, it would be a plus if candidates have experience with SEO tools, Google Analytics, and content management systems like WordPress. Your work will ensure that prospective parents can easily find and discover what K12-powered schools offer through improved search visibility, supporting the company's overall enrollment goals.
Job Responsibility:
Conducts keyword research and analysis to identify opportunities for improved search rankings across school websites
Assists with on-page SEO optimization including meta tags, headers, internal linking, and content optimization
Performs technical SEO audits to identify and document website issues affecting search performance
Monitors and analyzes website performance using Google Analytics, Google Search Console, and other SEO tools
Creates SEO-optimized content including blog posts, landing pages, and website copy following best practices
Assists in developing and maintaining SEO content calendars and optimization schedules
Evaluates competitor SEO strategies and helps prepare competitive analysis reports
Supports link building initiatives and outreach efforts to improve domain authority
Collaborates with school staff to optimize content and highlight student success stories for search visibility
Assists with local SEO optimization for individual school locations and geographic targeting
Provides recommendations for website structure improvements and user experience enhancements
Tracks SEO metrics and helps prepare monthly performance reports for the team
Assists the team with day-to-day administrative and operational duties as assigned
Supports development of SEO guidelines and best practices documentation
Forges strong relationships with internal teams and external organizations
Ensures thorough, timely, and accurate communications
Executes tasks by utilizing various SEO technologies and platforms specific to the business
Requirements:
Currently working toward an undergraduate or graduate degree in Marketing, Communications, Information Technology, or another relevant field, or equivalent combination of education and experience
Basic understanding of search engine optimization principles and best practices
Working knowledge of content management systems, particularly WordPress
Excellent analytical and problem-solving skills with attention to detail
Strong written communication skills with the ability to create SEO-optimized content
Excellent interpersonal and collaborative skills with the ability to build strong working relationships
Ability to work independently and within a team-oriented environment
Strong project, time management, and organizational skills with attention to detail
Highly organized, detail-oriented, and able to meet deadlines consistently
Ability to prioritize effectively and manage competing priorities to deliver and drive results
High level of quality and accountability for work products
Unquestionable personal code of ethics, integrity, diversity, and trust
Ability to clear a required background check
Nice to have:
Experience with SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, or Screaming Frog
Knowledge of technical SEO including site speed optimization, mobile optimization, and crawling/indexing
Experience with schema markup and structured data implementation
Familiarity with conversion rate optimization (CRO) principles
Understanding of paid search (PPC) and how it relates to organic search strategy
Experience with social media platforms and understanding their impact on SEO
Knowledge of content marketing strategies and content optimization for search
Basic understanding of web development languages (HTML, CSS, JavaScript)
Experience with data analysis and reporting tools beyond Google Analytics