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Engagement of a Digital Marketing Freelancer to Support Generation Kenya’s Digital Marketing Program. To provide job linkages for our graduates, enabling them to get their first earnings from skills acquired. Mentor our graduates by providing practical work exposure and guiding them on how to source gigs on their own. Support graduates to transition to independent work by hand-holding them to get their first gig on freelancing platforms or get a direct client for sustainability purposes. To ensure continuous upskilling and coaching of graduates during the attachment period.
Job Responsibility:
Onboard an agreed-upon number of graduates for a 6-week apprenticeship program where you will mentor and link them with gigs to kick-start their earning journey
Support graduates in landing new jobs through job linkages, such as shared contracts, subcontracting, or introducing them to potential clients
Develop a structured mentorship program
Review their portfolios and platform accounts to ensure they align with the graduate skills and market standards
Provide continuous coaching and upskilling to the graduates in line with the industry needs
Mentor the graduates over a transition period of 1 month to acquire gigs independently and evaluate their work before submission to clients
Provide the graduates with complementary job linkages over the transition period to help them attain their earning target
Conduct follow-up and support sessions for graduates who may be struggling to secure their first independent gig
Create a structure for peer mentorship of the upcoming cohorts
Develop a monitoring and reporting framework in collaboration with Generation Kenya to track the progress of graduates during the attachment period
Provide biweekly updates on the progress of the graduates on an agreed-upon template
Participate in regular check-ins with the Generation Kenya team
Collaborate with the Generation Kenya team to identify and address training quality issues and emerging challenges
Requirements:
Be an active digital marketing professional with over 4 years experience or a digital marketing freelancer for at least 2 consecutive years with earnings over $10,000
Demonstrate consistent success on recognized platforms or direct client engagements
Have proven experience in mentoring digital marketers
Possess the ability & availability to mentor and commit to a structured engagement schedule
Be open to providing graduates with paid gigs
Have a good command of communication tools (e.g. Teams, Google Meet)
Demonstrate a willingness to support graduates in achieving the set metrics