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Digital Marketing Expert

ARIAD

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Location:
Belgium, Brussels

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Category:
-

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Contract Type:
Employment contract, B2B

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Salary:

Not provided
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Job Description:

Our client is a major player in the Belgian banking sector, navigating a rapidly evolving digital landscape. As financial institutions increasingly compete for visibility and customer engagement online, the importance of SEO and content strategy has never been greater. Our client is looking for a strategic and analytical Digital Marketing Expert – SEO/GEO Content & Tech to join their team. In this role, you will be responsible for developing and executing a comprehensive SEO/GEO strategy that enhances organic visibility, supports lead generation, and drives business growth. In this role, you will have the opportunity to work with cross-functional teams including marketing, IT, and content strategists, and make a real impact on the digital presence and customer engagement in the Belgian financial market. If you are excited about using your skills to drive search engine optimisation, content architecture, and digital innovation, we encourage you to apply for this job opportunity.

Job Responsibility:

  • Define and implement SEO/GEO strategies across on-page, off-page, and technical SEO dimensions
  • Manage SEO/GEO campaigns including keyword and prompt research, content optimisation, and link-building initiatives
  • Translate complex SEO/GEO technical requirements into actionable user stories for IT teams
  • Create and manage content strategies across squads, maintaining a centralised content calendar
  • Monitor and report on SEO/GEO performance using tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console
  • Train internal teams on SEO/GEO best practices and share of voice strategies
  • Collaborate with marketing, content, and development teams to ensure SEO/GEO is embedded across the digital ecosystem
  • Ensure compliance with SEO/GEO best practices and relevant industry regulations

Requirements:

  • Ambition to further develop your career in digital marketing and SEO strategy
  • Proven experience in a similar role, with at least 7 years of relevant experience
  • Past experience in the banking or financial services industry is a plus
  • Your strengths include SEO/GEO strategy, content architecture, and digital analytics
  • Working experience with tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, Adobe Analytics, Content Square, and Figma is essential
  • Strong communication, negotiation, and stakeholder management skills are needed in this job
  • Fluent communication skills in Dutch or French, and English
  • Experience with Agile methodologies and project management in digital environments
  • Strategic thinking, analytical mindset, and a structured approach to problem-solving
  • Open to change, quality-minded, and goal-oriented with a leadership mindset

Nice to have:

Past experience in the banking or financial services industry

What we offer:
  • You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed, and drive innovation
  • You will never be a number: we match you with projects that suit your skills and ambitions
  • Personalised follow-up & honest feedback guided by our Digital Talent Managers
  • Gain a rich community of other digital professionals at quarterly events and meetups. Join our annual Workcation event in sunny Southern Spain
  • Ongoing opportunities to learn and grow professionally including personal and professional development and guidance
  • Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others

Additional Information:

Job Posted:
December 20, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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