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The Digital Marketing Executive is responsible for planning, executing, and optimizing the company’s digital marketing activities. The role involves managing online campaigns, social media, and digital partnerships while collaborating with internal teams to enhance brand visibility and lead generation.
Job Responsibility:
Plan and execute digital marketing campaigns across channels (Google Ads, social media, email, etc.)
Manage and grow the company’s social media presence (Facebook, Instagram, LinkedIn, etc.)
Create and manage engaging content for digital platforms (posts, blogs, graphics, videos)
Monitor and analyze campaign performance using tools like Google Analytics and Meta Business Suite
Optimize SEO and SEM activities to improve website traffic and search rankings
Set up and coordinate meetings with external partners, vendors, and agencies for collaborations and campaigns
Work closely with cross-functional teams (sales, design, product, etc.) to ensure brand consistency and campaign alignment
Prepare reports on digital marketing performance and suggest improvements
Stay updated on emerging digital marketing trends and tools
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field
3 years of experience in digital marketing or a similar role
Strong knowledge of SEO, Google Ads, social media marketing, and email marketing tools
Good understanding of content creation and basic graphic design tools (Canva, Photoshop, etc.)
Excellent communication, coordination, and analytical skills
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