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In a competitive market, our marketing team is central to shaping our brand, telling our story, and driving growth through creative, data-driven campaigns. Reporting to the Global Director of Marketing and Communications, the Digital Marketing Manager will lead impactful digital marketing strategies and content development, strengthening brand visibility through creative initiatives and driving meaningful engagement across digital channels.
Job Responsibility:
Develop and implement digital marketing strategies aligned with business objectives
Lead and optimise our digital presence across the website, email, search, and social platforms
Plan and deliver integrated, digital-first campaigns across SEO, email, content, and social media
Oversee multi-channel campaign execution, ensuring consistency of message and brand
Support the creation of digital content, email campaigns, and marketing assets
Create and oversee compelling digital content, including landing pages, blogs, web copy, newsletters, and campaign assets
Lead the video strategy to strengthen storytelling across projects, thought leadership, and key campaigns
Support the development of digital content such as blog posts, videos, virtual tours, and case studies, tailored to architectural audiences
Ensure content is accessible, technically sound, SEO-optimised, and aligned with campaign objectives
Manage website updates, enhancing user experience (UX) and SEO performance where possible
Manage and maintain content across the brand website, ensuring accuracy and consistency
Implement SEO best practices and provide guidance to internal teams
Monitor website performance and provide clear insights on traffic, engagement, and conversion
Develop and deliver a social media strategy that builds engagement, grows reach, and supports brand positioning
Manage the monthly social media calendar across all channels’, ensuring content is aligned, engaging, and on-brand
Oversee the creation of platform-specific multimedia content
Monitor engagement, respond to queries, and analyse performance metrics
Set KPIs and use insights to drive continuous improvement
Stay ahead of emerging platforms, tools, and trends
Deliver email marketing strategy, optimising where needed
Strengthen data and segmentation approaches to effectively target key audiences
Own best practice for email platforms, templates, and automation
Ensure GDPR compliance, accessibility standards, and digital governance are met
Track and report on performance using analytics tools
Translate data into actionable insights to improve campaign effectiveness
Explore and implement AI and emerging digital tools to improve efficiency, personalisation, and insight
Help to manage brochure and digital collateral content, including project pages and team profiles
Work with the design team to analyse and optimise the effectiveness of brochures and branded assets across digital and print
Ensure consistency of brand identity across all digital touchpoints
Requirements:
Degree in related field: Marketing, Communications, Business, etc.
4+ years’ experience in a digital marketing or performance-focused role, within B2B
Strong website and CMS management experience
SEO, CRO, and content optimisation expertise
Excellent copywriting and digital content creation skills
Experience using AI tools for content, analysis, or marketing optimisation
Strong analytical skills with confidence using data to drive decisions
Excellent knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)
Good knowledge of Microsoft Office (Word, Excel, Outlook)
Proactive, organised, and able to manage multiple priorities
Able to work independently and collaboratively
Curious about emerging digital, social, and AI trends
Excellent project management and stakeholder management skills
Strong written and verbal English
Must have the right to work in the UK
Nice to have:
Experience working in a design-led practice on UK or international projects
Experience of Technical Design and Construction work stages