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As the Digital Marketing Executive, you will support the Performance Marketing Manager in driving growth across Paid Media for both B2B and D2C brands. Working closely with the brand and ecommerce teams, you will be responsible for building, implementing and optimising Paid Search and Paid Social campaigns, ensuring performance meets agreed KPIs, including ROAS & CPL. You will monitor budget, analyse performance data to identify optimisation opportunities, and deliver regular paid media reports with clear insights and recommendations to wider business stakeholders.
Job Responsibility:
Optimise ongoing campaigns across both B2B & D2C verticals
Monitor campaign performance and assist in generating reports to analyse effectiveness against KPIs. Circulate monthly reports to the wider business
Identify areas of growth & expansion within the accounts with support from the Performance Marketing Manager as required
Manage spends in line with set monthly budgets
Optimise paid accounts across META & other emerging channels as required
A/B test creative and report on learnings to wider marketing team
Align and coordinate with the external Digital agency as required
Support CRO testing and landing page optimisation
Requirements:
Proficiency with analytical tools such as Google Analytics
Strong analytical mindset and comfortable working with data and Excel
Excellent communication and teamwork abilities
Experience working within skincare and/or beauty brands
Nice to have:
Experience working with Shopify and other e-commerce platforms
Google Ads & META Ads experience
Experience working within the B2B vertical
What we offer:
Company pension
annual performance bonus
23 days holiday plus bank holidays (and increasing with service)