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Helical IT Solutions is a leading provider of Business Intelligence, Analytics, and SaaS solutions. We are looking for a Digital Marketing Executive with strong expertise in SEO (Search Engine Optimization) and SMO (Social Media Optimization) to improve our organic visibility, brand presence, and lead generation through content-driven strategies.
Job Responsibility:
Perform keyword research and competitor analysis to identify ranking opportunities
Optimize website content for on-page SEO (meta tags, headings, internal linking, schema, etc.)
Work on technical SEO improvements such as site speed, indexing, crawl issues, and mobile optimization
Execute off-page SEO strategies including backlink building and outreach
Track SEO performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs
Support content creation for blogs, landing pages, and product pages with SEO best practices
Improve organic traffic and search rankings through continuous optimization
Manage and grow company presence across platforms like LinkedIn, Twitter/X, Facebook, Instagram
Create and schedule engaging social media content (posts, reels, carousels, infographics)
Optimize social media profiles for better reach and brand consistency
Drive organic engagement through community interaction, campaigns, and trend-based content
Monitor social performance metrics and suggest improvements
Collaborate with designers and content writers for creative marketing assets
Requirements:
Strong knowledge of SEO (On-page, Off-page, Technical SEO)
Hands-on experience with SMO strategies and social media growth
Familiarity with SEO tools: Google Search Console, Google Analytics, SEMrush / Ahrefs / Ubersuggest
Understanding of content marketing and keyword-based writing
Ability to create engaging social media strategies for B2B/B2C audiences
Basic design skills using Canva or similar tools
Strong communication and analytical thinking
Bachelor’s degree in Marketing, Business, or a related field
1–2 years of experience in SEO and Social Media Marketing roles
Nice to have:
Experience in SaaS or B2B marketing is a plus
Certifications in SEO, Google Analytics, or Digital Marketing are an advantage