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Are you a data-driven digital marketer with a passion for performance, optimisation and measurable results? We’re looking for a Digital Marketing Executive to join our team and play a key role in driving growth across our insurance brands. In this role, you’ll manage day-to-day delivery of digital acquisition, SEO and email marketing activity, working closely with internal stakeholders and external partners to improve quote progression, cost efficiency and sales contribution. If you enjoy owning performance channels end-to-end and thrive in a fast-paced environment, this could be the perfect opportunity.
Job Responsibility:
Deliver and optimise digital campaigns to support key insurance commercial objectives (quote starts, completion, policy sales)
Plan, launch and refine paid advertising campaigns across Google Ads and Meta — including budgeting, creative testing and weekly performance actions
Lead organic traffic recovery and growth through intelligent keyword targeting, lost visibility analysis and landing page optimisation
Improve conversion across landing pages and journeys using GA4 and Content Square, identifying friction points and running structured tests
Manage external agencies and consultants, ensuring high-quality output, accountability and cost control
Produce monthly insurance performance reporting with insights, actions taken and recommendations
Support organic and paid social activity, offering performance insights and optimisation ideas
Create and adapt digital content including articles, graphics, videos and interactive media
Support partnership marketing and event activity with assets, tracking, landing pages and follow-up journeys
Deliver email marketing campaigns using tools such as Dotdigital — segmentation, automation, testing and reporting
Maintain excellent measurement hygiene including UTM governance, tracking consistency and dashboard accuracy
Support the Marketing Lead with ad‑hoc projects and wider marketing initiatives
Requirements:
Hands-on experience in PPC campaign management (Google Ads and Meta), including bidding strategies, segmentation and budget control
SEO experience using tools like Google Keyword Planner, SEMrush or Ahrefs — from research to on-page optimisation and performance monitoring
Strong analytics capability using GA4 and Google Ads to generate actionable insights
Experience running multi-channel digital campaigns with commercial outcomes (CPA reduction, conversion improvement, lead quality uplift)
Experience delivering email campaigns and automation journeys using platforms such as Dotdigital
Excellent project management skills with the ability to balance multiple deadlines and stakeholder needs
High attention to detail and a proactive, collaborative approach
What we offer:
23 days holiday + UK bank holidays
Life assurance
Private health care for you and dependents
Employee assistance programme, including GP line, cashback for treatments, advice line
Season ticket loan
Rental deposit loan
Annual leave purchase scheme
Access to discounted personal insurance
Financial support for studying towards professional qualifications plus study time
Wide variety of high-quality in-house and external training