Digital Marketing Executive Job at Four Seasons (Taipa)

Job Description

The Digital Marketing Executive plays a key role in shaping and elevating the digital presence of Four Seasons. This position leads owned social media, paid media execution, and digital performance, while supporting PR initiatives across the hotel’s luxury offerings. This role blends creative storytelling with data-driven decision-making to deliver impactful campaigns across Rooms, Food & Beverage, and Spa, ensuring all digital touchpoints reflect Four Seasons’ brand standards and drive measurable results.

Job Responsibility

Lead the strategy and day-to-day management of all owned social media channels, including the main property account and outlets platforms
Create and produce high-quality, social-first content (Reels, Stories, photography, video) that reflects Four Seasons’ luxury positioning and drives engagement
Plan, brief and manage professional photo and video shoots in collaboration with internal teams and external creative partners
Develop and execute paid media campaigns to support key business periods, promotions and brand initiatives
Monitor campaign performance, analyze results and optimize targeting, budget allocation, translate performance data into actionable insights to improve future campaigns
Drive performance across all digital touchpoints including website, SEO, CRM and paid channels, continuously monitor and optimize key KPIs such as traffic, engagement, conversion and revenue contribution
Manage and update website content to ensure accuracy, relevance, and alignment with marketing priorities
Ensure all digital content strictly adheres to Four Seasons brand standards, including visual identity and tone of voice
Act as the final reviewer for all content before publication, maintaining a consistent luxury brand experience
Monitor online reviews and guest feedback across key platforms, coordinating timely and brand-appropriate responses
Protect and elevate brand perception across all digital touchpoints
Identify and manage relationships with influencers and content creators aligned with the brand
Maintain an up-to-date influencer database and digital asset library to support ongoing campaigns
Complies with Four Seasons’ Category One and Category Two Work Rules and Standards of Conduct as set forth in EmPact
Works harmoniously and professionally with co-workers

Requirements

Bachelor’s degree in Marketing, Communications, Business or a related discipline
Minimum 2 years of digital marketing experience, preferably in luxury hospitality or premium lifestyle brands
Reading, writing and oral proficiency in Cantonese, Mandarin and English
Strong expertise in social media management and paid media execution
Proven skills in photography and video content creation with a strong visual eye
Familiarity with creative tools and content production workflows
Strong project management and stakeholder collaboration abilities
Data-driven, detail-oriented and commercially minded
Adaptable, proactive and passionate about luxury brand excellence
Applicants must hold a Macau ID due to work permit restriction

What we offer

Competitive Salary, wages, and a comprehensive benefits package
Excellent Training and Development opportunities
Complimentary Accommodation at other Four Seasons Hotels and Resort
Complimentary Employee Meals

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