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Manpower is currently looking for a Digital Marketing Executive (B2B/B2C) to work with our global FMCG client, renowned for brands such as Magnum, Carte d'Or, Cornetto, Walls, and become an integral part of their fast-paced FMCG environment. The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role, Maternity Cover for 12 months requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £52,000 per annum, pro rata, depending upon experience. The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
Job Responsibility:
Develop and deliver multi-channel campaigns: Create engaging email, social, and SMS communications for current and prospective customers and wholesaler partners
SEO and website management: Plan, execute, and report on SEO strategies and website performance
Social media growth: Manage and expand social channels to showcase products, services, and company culture
Data management: Source, cleanse, and segment contact data for targeted B2B campaigns
Marketing automation: Maintain and optimise smart lists in Marketo, ensuring compliance and effective segmentation
Lead generation reporting: Monitor pipeline metrics and support sales reporting
Product asset management: Oversee product information and assets to support customers and wholesale partners. Create and deliver engaging email, social & SMS campaigns to current and prospective customers & wholesaler partners
Programme development: Collaborate with Shopper Marketing Manager and Brand teams to align priorities and identify shopper activation opportunities that meet KPIs and Category Value Drivers
Budget allocation: Assign agreed budgets to shopper activation programmes based on channel and retailer priorities
Retailer execution: Lead the creation and delivery of shopper marketing programmes in identified retailers
Agency briefing: Brief creative agencies and Shopper Activation Teams on key projects
ROI evaluation: Plan, measure, and evaluate shopper marketing programmes, leveraging insights to improve efficiency and effectiveness
Requirements:
2-3 years of experience in digital marketing, retail media, or performance marketing, ideally within FMCG, retail, or agency environments
Familiarity with major retail media platforms (e.g., Meta Ads, Marketo, Adobe Analytics, Google Analytics) and campaign management tools
Experience in managing or supporting the execution and reporting of performance-driven media campaigns
Sound understanding of digital marketing metrics, consumer journeys, and eCommerce ecosystems
Analytical mindset with the ability to interpret campaign data and extract actionable insights
Strong organizational and cross-functional collaboration skills
Excellent written and verbal communication skills
Proficient in PowerPoint, Excel, and digital reporting tools
Relevant certifications in digital marketing or social media management are a plus
Nice to have:
Relevant certifications in digital marketing or social media management are a plus
What we offer:
Contractors who are based at Kingston will be eligible to get free parking at a local carpark
There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products
A canteen
A Gym is available for use on the Ground Floor (with subscription). Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers