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Digital Marketing Executive

United Kingdom, Kingston upon Thames 52000.00 - 52500.00 GBP / Year · Job Posted February 13, 2026
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Job Description

Manpower is currently looking for a Digital Marketing Executive (B2B/B2C) to work with our global FMCG client, renowned for brands such as Magnum, Carte d'Or, Cornetto, Walls, and become an integral part of their fast-paced FMCG environment. The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role, Maternity Cover for 12 months requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £52,000 per annum, pro rata, depending upon experience. The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Job Responsibility

  • Develop and deliver multi-channel campaigns: Create engaging email, social, and SMS communications for current and prospective customers and wholesaler partners
  • SEO and website management: Plan, execute, and report on SEO strategies and website performance
  • Social media growth: Manage and expand social channels to showcase products, services, and company culture
  • Data management: Source, cleanse, and segment contact data for targeted B2B campaigns
  • Marketing automation: Maintain and optimise smart lists in Marketo, ensuring compliance and effective segmentation
  • Lead generation reporting: Monitor pipeline metrics and support sales reporting
  • Product asset management: Oversee product information and assets to support customers and wholesale partners. Create and deliver engaging email, social & SMS campaigns to current and prospective customers & wholesaler partners
  • Programme development: Collaborate with Shopper Marketing Manager and Brand teams to align priorities and identify shopper activation opportunities that meet KPIs and Category Value Drivers
  • Budget allocation: Assign agreed budgets to shopper activation programmes based on channel and retailer priorities
  • Retailer execution: Lead the creation and delivery of shopper marketing programmes in identified retailers
  • Agency briefing: Brief creative agencies and Shopper Activation Teams on key projects
  • ROI evaluation: Plan, measure, and evaluate shopper marketing programmes, leveraging insights to improve efficiency and effectiveness

Requirements

  • 2-3 years of experience in digital marketing, retail media, or performance marketing, ideally within FMCG, retail, or agency environments
  • Familiarity with major retail media platforms (e.g., Meta Ads, Marketo, Adobe Analytics, Google Analytics) and campaign management tools
  • Experience in managing or supporting the execution and reporting of performance-driven media campaigns
  • Sound understanding of digital marketing metrics, consumer journeys, and eCommerce ecosystems
  • Analytical mindset with the ability to interpret campaign data and extract actionable insights
  • Strong organizational and cross-functional collaboration skills
  • Excellent written and verbal communication skills
  • Proficient in PowerPoint, Excel, and digital reporting tools
  • Relevant certifications in digital marketing or social media management are a plus

Nice to have

Relevant certifications in digital marketing or social media management are a plus

What we offer

  • Contractors who are based at Kingston will be eligible to get free parking at a local carpark
  • There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products
  • A canteen
  • A Gym is available for use on the Ground Floor (with subscription). Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers

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