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We are seeking a dynamic and results-driven Digital Marketing Executive to join our marketing team. In this role, you will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence and drive sales.
Job Responsibility:
Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, and online advertising
Create engaging content for our website, social media platforms, and promotional materials to attract and retain customers
Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize results
Collaborate with the design team to ensure consistent branding and messaging across all digital platforms
Conduct market research to identify trends and insights to inform marketing strategies
Manage the company’s social media presence, engaging with followers and responding to inquiries
Assist in the planning and execution of online promotions and events
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field
Similar experience in digital marketing, preferably in the retail or fashion industry
Strong understanding of digital marketing concepts, tools, and best practices
Proficiency in social media platforms, Google Analytics, and email marketing software
Excellent written and verbal communication skills
Creative mindset with the ability to generate fresh ideas