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Our client is a fast-growing certified B corporation travel company who specialise in worldwide bespoke travel itineraries with a focus on sustainable tourism. They create unforgettable tours which are focused on personalised design, authentic experiences, and responsible travel to worldwide destinations. They are now recruiting for an experienced Digital Marketing Executive to join their team. This is a pivotal hands-on role Managing PPC campaigns, website management, SEO, CRM integrations, and analytics. It's a great opportunity for someone who's organised, detail-oriented, and ready to develop their skills in a dynamic travel business.
Job Responsibility:
Manage and optimise Google Ads including Adwords and Performance Max campaigns
Create ad copy, implement bid strategies, add negative keywords, and run retargeting campaigns
Monitor and report on performance to drive conversions
Update and maintain the website including adding new trips and hotels
Work with development agency on new features and CRO improvements
Implement SEO best practice (meta titles, headings, keyword usage, and technical updates)
Manage social media (earned and paid) across TikTok, Instagram, Facebook, and LinkedIn
Tailor content for different audiences and reporting on performance
Use GA4 and other tools to analyse website and campaign data, track leads, and produce regular performance reports
Support data flow and integrations between platforms (e.g. Pipedrive, Zapier, Mailchimp)
Ensure smooth automation of leads, emails, and reporting
Monitor competitor activity and digital trends to inform improvements and opportunities
Requirements:
Previous digital marketing experience
Hands-on experience managing PPC campaigns and writing ad copy
Experience with website CMS platforms and CRMs (Craft/Pipedrive/Zapier a plus but not essential)
Comfortable using GA4
Strong organisational skills and attention to detail
Excellent written and verbal communication in English