Digital Marketing Executive

• Support the implementation and management of campaigns across paid social, search engine advertising, email marketing, and other digital channels
• Support the development of clear and concise campaign briefs and provide forecasts for channel mix based on personas / target audience
• Support the creation of media plans for campaigns, leveraging data insights to recommend optimal channel mix, targeting, and budget allocation
• Support marketing automation, such as email workflow, to nurture contacts and drive conversions
• Support the creation and sourcing of marketing assets including
• ad copy, imagery and video, and email content working collaboratively with Design & Content stakeholders to ensure high-quality and consistent messaging
• Support updating the RUK&I website and microsites and technical SEO tasks
• Support analysing and reporting on digital marketing activities including website, paid campaigns, and social media
• Generate top-level reports for key stakeholders and implement actionable data-driven help evolve the Randstad brand and attraction digital marketing campaigns so that they continue to be competitive and future-proofed by using data-driven strategies

• Passionate about digital marketing
• 3 years digital marketing experience
• Paid Social and Search Engine Advertising including
• Meta, LinkedIn, X (formerly Twitter), and Google Ads
• CMS (Drupal preferred) and CRM (HubSpot preferred) experience
• Data analytics / reporting (Google Analytics and Looker Studio) experience
• Ability to effectively use AI tools for market research, data synthesis, and campaign optimisation to drive agility and competitive advantage
• Recruitment experience is desirable but not essential

Recruitment experience