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The Underfloor Heating Store is seeking an ambitious and analytical Digital Marketing Executive to join our team. We are looking for a dedicated PPC Specialist to take ownership of our paid channels, focusing on expanding our customer base and maximising ROI.
Job Responsibility:
Build, launch, and manage high-performing paid advertising campaigns across Google Ads (Search & Shopping), Meta, and YouTube
Continuously improve CTR, CPA, and ROAS through meticulous keyword refinement, A/B testing ad copy, and landing page optimisation
Monitor performance daily to identify trends, troubleshoot dips in conversion, and capitalize on growth opportunities
Collaborate with the web development and content teams to ensure landing pages are optimised for conversion and quality score
Report and deliver clear, actionable insights on campaign performance to stakeholders
Stay ahead of platform updates and monitor competitor activity
Requirements:
Proven experience in creating and scaling PPC campaigns from scratch
Comfortable navigating complex Google Ads accounts
Track record of meeting and exceeding performance targets
Technical proficiency and understanding of PPC methodologies
Experience with shopping feed management and remarketing
Experience with Google Ads (Search & Shopping), Meta, and YouTube
Data analysis skills
Experience with keyword research, campaign builds, bid management, and performance analysis
What we offer:
Bonus
Discounts, savings and cash back at numerous retailers
Life assurance
Extended family policy including maternity, paternity, additional annual leave and more
Mental Health First Aiders and Employee Assistance Programme
Complete induction and a company that lets you grow and encourages development