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Digital Marketing & Ecommerce Manager

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Chartwell Hospitality

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Location:
United States , Franklin

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

Chartwell Hospitality is seeking a strategic and data-driven Digital Marketing & eCommerce Manager to lead digital revenue optimization across its growing portfolio of branded hotel assets. This role will drive online performance for a diverse mix of Hilton, Marriott, and IHG properties, including select-service, extended-stay, and full-service hotels located in high-growth markets across the United States. The Digital Marketing & eCommerce Manager will be responsible for maximizing direct channel contribution, optimizing brand.com and OTA performance, and aligning digital strategy with revenue management and asset management objectives. This leader will play a critical role in enhancing portfolio-wide profitability and market share.

Job Responsibility:

  • Develop and execute a portfolio-wide eCommerce strategy focused on increasing direct bookings and reducing third-party dependency
  • Align digital initiatives with Chartwell’s ownership-driven approach to maximizing ROI and asset value
  • Identify opportunities across markets (urban, suburban, airport, and leisure destinations)
  • Optimize performance within Hilton, Marriott, and IHG brand ecosystems, including brand.com merchandising and CRS tools
  • Partner with brand representatives to leverage enterprise initiatives while maximizing property-level performance
  • Ensure content, imagery, and offers are competitive and conversion-focused
  • Oversee OTA strategy (Expedia, Booking.com, etc.) across all properties
  • Optimize channel mix by market and segment (business travel, extended stay, leisure)
  • Monitor parity, ranking, and cost of acquisition
  • Lead paid media strategy including Google Ads, metasearch (Google Hotel Ads, TripAdvisor), and retargeting
  • Oversee SEO strategy for both branded and local property visibility
  • Collaborate with agency partners and brand marketing teams
  • Establish KPIs across the portfolio including: Direct channel contribution, Cost of acquisition, Conversion rates, Channel ROI
  • Deliver actionable insights to senior leadership, property teams, and ownership groups
  • Partner closely with: Revenue Management (pricing & demand strategy), Sales & Marketing (campaign alignment), Operations (property-level execution)
  • Support new hotel openings, renovations, and repositioning efforts with digital go-to-market strategies
  • Lead and develop eCommerce and digital marketing resources (corporate and/or property-level)
  • Foster a performance-driven, test-and-learn culture

Requirements:

  • Bachelor’s degree in Marketing, Hospitality, Business, or related field
  • 7–10+ years of experience in hotel eCommerce or digital marketing
  • Proven experience working with Hilton, Marriott, and/or IHG systems and digital platforms
  • Strong understanding of: CRS and booking engines
  • Google Analytics / GA4
  • Metasearch and paid media
  • OTA extranets and channel management
  • Experience managing multi-property or portfolio-level digital strategy

Nice to have:

  • Experience with new hotel openings, conversions, or renovations (PIP projects)
  • Familiarity with extended-stay and select-service demand patterns
  • Background in ownership groups or third-party management companies
What we offer:
  • Competitive Pay with Bonus Potential
  • Rich Benefits Package
  • Professional Development
  • Travel and Hotel Discounts

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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