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Digital Marketing Director

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , West Valley City

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Salary:

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Job Description:

We are looking for an experienced Digital Marketing Director to lead and develop innovative strategies that drive global digital growth and engagement. This role will focus on creating scalable solutions to optimize digital acquisition, activation, retention, and reactivation efforts, while enhancing the productivity of Brand Partners. The ideal candidate will bring a passion for performance marketing and a proven track record of delivering measurable impacts on revenue.

Job Responsibility:

  • Develop and implement a comprehensive global digital acquisition and lifecycle marketing strategy aligned with enterprise revenue objectives
  • Create a multi-year roadmap to establish digital marketing as a scalable and predictable growth engine
  • Oversee performance marketing initiatives across paid search, paid social, programmatic, affiliate, and emerging channels, with a focus on global scalability
  • Manage agency relationships, media investments, and budget allocation to maximize campaign effectiveness
  • Design and execute automated lifecycle marketing programs, including onboarding, nurture campaigns, cart abandonment, and retention strategies
  • Enhance customer and Brand Partner engagement through data-driven segmentation and targeted outreach
  • Establish frameworks for attribution, incrementality testing, and experimentation to refine digital strategies
  • Collaborate with analytics and product teams to improve tracking, reporting, and data quality
  • Partner with Digital Product teams to prioritize enhancements that boost conversion rates and funnel performance
  • Develop global playbooks, operational models, and team structures to support the long-term growth of digital marketing capabilities

Requirements:

  • At least 8 years of experience leading digital growth, performance marketing, or demand generation within eCommerce or performance-driven organizations
  • Demonstrated success in building or scaling digital marketing capabilities to drive measurable revenue growth
  • Expertise in managing large paid media budgets and optimizing campaign performance
  • Strong knowledge of performance marketing, lifecycle automation, and experimentation methodologies
  • Proven ability to improve conversion rates, customer retention, and engagement strategies
  • Experience managing agency partnerships and overseeing media investment strategies
  • Excellent executive-level communication and cross-functional collaboration skills
  • Familiarity with direct selling or network marketing models is highly preferred
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
March 13, 2026

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