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Aqua Kyoto Logo Aqua Kyoto · -

Digital Marketing & CRM Manager

United Kingdom, London 25445.64 GBP / Year · Job Posted February 17, 2026
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Job Description

As our Digital Marketing & CRM Manager, you will be assisting the Global Head of Digital Marketing in implementing the digital strategy across our restaurant brands globally, to support all aspects of the digital marketing efforts. Lead customer lifecycle strategy, CRM operations, and digital transformation projects across UK venues. Bridge the gap between performance marketing and customer retention through data-driven segmentation, automation, and project delivery. Primary market for this position is London.

Job Responsibility

  • Develop and execute CRM and segmentation strategies to drive repeat visits, loyalty and increased customer lifetime value through app, membership and automated multi-channel journeys
  • Analyse customer behaviour to identify opportunities for improved engagement, retention, and revenue growth across the customer lifecycle
  • Establish and manage data frameworks across UK venues, ensuring GDPR compliance, data quality, platform integration and clear KPIs for retention and performance reporting
  • Lead key digital projects including multisite website migration, repeat guest initiatives, and gifting programmes, coordinating agencies and stakeholders to deliver on time and budget
  • Collaborate with performance marketing and senior leadership to align CRM with paid media, shape digital strategy, explore new loyalty and partnership opportunities, and stay ahead of industry trends
  • Assisting the Global Head of Digital Marketing in implementing the digital strategy across our restaurant brands globally, to support all aspects of the digital marketing efforts
  • Lead customer lifecycle strategy, CRM operations, and digital transformation projects across UK venues
  • Bridge the gap between performance marketing and customer retention through data-driven segmentation, automation, and project delivery

Requirements

  • CRM or lifecycle marketing, ideally within hospitality, retail, or multi-location businesses
  • Hands-on experience with CRM platforms (Klaviyo, Mailchimp, Braze, or similar)
  • Strong understanding of customer segmentation, RFM analysis, and predictive modelling
  • Working knowledge of paid advertising platforms (Meta, Google Ads)
  • Experience with data management, analytics tools (GA4, Tableau, Looker), and MarTech stack integration
  • Project management experience, including coordinating technical implementations
  • All applicants must be eligible to live and work in the UK

What we offer

  • Dine with us: Enjoy discounts at all Aqua venues
  • Celebrate YOU: Take your birthday off and earn additional long service leave
  • Grow with us: Ongoing training and development to support both your professional and personal development
  • Financial well-being: Manage your pay with ease through Wagestream & enhance your financial knowledge
  • Breaks: Food provided during your breaks - Restaurant perk
  • Work out: Discounted gym membership
  • Lunch & Learn: Head Office perk
  • Share the Talent: Bring a friend on board and earn £500
  • Part of the venue’s Tronc system, which may give you up between £24,554.36 and £29,554.36 extra per year
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