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Join Our Purpose – Feeding the Future. Role: Digital Marketing Coordinator. Location: Remote in Atlantic (Successful candidate must be physically near one of our 15 Feeds’n Needs store locations in Atlantic). Travel: Occasional travel within Nova Scotia, New Brunswick, and Prince Edward Island. Why join us: Get ready to own your ideas as a Digital Marketing Coordinator for Feeds'n Needs Stores, part of Trouw Nutrition, a Nutreco company. As global leaders in animal nutrition and aquafeed, our shared purpose of Feeding the Future is making a positive global impact for generations to come. In this role, you’ll help shape our digital strategy and create integrated experiences that connect customers online and in-store. Own your direction, Own your development, and Own your path.
Job Responsibility:
Website & Digital Experience Management: Maintain and optimize website content for performance, SEO, and user experience
Digital Campaign Strategy: Design and execute campaigns that drive store visits and online engagement using email automation, paid ads, geo-targeted promotions, and social media
Analytics & Performance Tracking: Monitor KPIs across all digital channels and provide actionable insights to maximize ROI
Content & Creative Production: Execute the content calendar and create photography, video, and graphics for campaigns and store-level promotions
Customer Engagement & Support: Respond to digital inquiries and support marketing for in-store events and sponsorships
Innovation & Trend Awareness: Stay ahead of digital marketing trends and recommend new technologies to enhance customer experience
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
Minimum 3+ years in digital marketing with proven success in campaign execution and analytics
Strong understanding of SEO, SEM, marketing automation, and conversion optimization
Proficiency in Mailchimp, WordPress, and Social Media Platforms (must-have)
Familiarity with eCommerce platforms and experience with Google Ads, Analytics, and paid media strategies
Graphic design skills (Adobe Suite, Canva)
Knowledge of customer journey mapping and omnichannel marketing strategies
Ability to work independently, collaborate effectively, and analyze data to refine campaigns
Portfolio: Please include examples of your previous work with your application. Applications submitted without a portfolio will not be considered
Nice to have:
Experience in retail marketing and eCommerce considered an asset
What we offer:
Robust pension plan with employer matching that begins on Day 1
Competitive health benefits – Medical/Dental/Vision/HSA, starting Day 1
Short-term/Long-term Disability and Mental Health spending allowance
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