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We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.
Job Responsibility:
Design and build engaging landing pages for new content and campaigns
Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions
Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image
Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement
Collect and organize monthly ad receipts for accurate expense tracking
Review Google Maps brand locations to ensure accuracy and consistency
Track and respond to social mentions of the brand across various platforms
Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement
Requirements:
Proven experience in digital marketing, including campaign management and content creation
Proficiency in Google Analytics for tracking and reporting website performance
Hands-on experience with email marketing platforms such as Pardot
Familiarity with Hootsuite for social media scheduling and management
Strong knowledge of corporate social media strategies and best practices
Ability to create compelling email campaigns that align with branding guidelines
Excellent organizational skills for managing multiple tasks and deadlines
Effective communication skills for collaborating across teams and engaging with online audiences
What we offer:
medical, vision, dental, and life and disability insurance