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Robert Half Logo Robert Half · -

Digital Marketing & Communications Manager

United States, Towson · Job Posted May 13, 2026
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Job Description

We are looking for a Digital Marketing & Communications Manager to lead integrated marketing efforts that strengthen brand visibility, expand audience engagement, and support organizational growth in Towson, Maryland. This Long-term Contract position is ideal for a strategic marketer who can shape campaign direction, refine messaging, and bring high-impact initiatives to life across digital platforms. The role blends planning and execution, with a focus on building effective campaigns, guiding cross-functional collaboration, and using performance insights to improve results.

Job Responsibility

  • Develop and lead multi-channel marketing campaigns that promote programs, services, and key initiatives while aligning content, timing, and audience strategy
  • Establish clear messaging frameworks and market positioning that help teams communicate consistently across digital and promotional channels
  • Plan and oversee email marketing initiatives, including audience segmentation, content coordination, deployment, and performance optimization
  • Manage paid digital advertising efforts such as Google Ads and paid social campaigns to increase reach, engagement, and conversion opportunities
  • Analyze campaign performance using Google Analytics and related reporting tools, then translate findings into actionable recommendations
  • Partner with internal stakeholders to define campaign goals, prioritize high-value initiatives, and support execution within established marketing standards
  • Provide hands-on leadership for select high-priority projects, ensuring deliverables are completed effectively and on schedule
  • Create practical guidance and campaign structures that enable staff to execute marketing activities with consistency and measurable impact

Requirements

  • 3+ years of experience in digital marketing, communications, or a closely related field
  • Demonstrated success developing and managing marketing campaigns across multiple digital channels
  • Hands-on experience with email campaign strategy, execution, and performance tracking
  • Proficiency in Google Ads and paid social platforms for campaign planning, management, and optimization
  • Strong working knowledge of Google Analytics and the ability to interpret data to improve marketing outcomes
  • Ability to develop messaging and audience strategies that support engagement and revenue-focused objectives
  • Strong project management and collaboration skills, with the ability to guide teams and balance strategic planning with execution

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
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