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The Digital Marketing Campaign Professional is responsible for setting out and delivering against the project plan for marketing, trading, service & mandatory campaigns which deliver significant revenue to the business as well as informing, inspiring & engaging our customers. This role will deliver campaigns that form part of an integrated TTL campaign, driving acquisition of new customers and direct marketing campaigns across a range of channels, including email, mobile, direct mail and telemarketing to drive existing customer engagement and cross-sell / up-sell additional products and solutions.
Job Responsibility:
Effective e2e campaign management and stakeholder management
Ownership of data targeting and personalisation briefs
Identify test and learn hypothesis within campaign activities
Contribute to overall creative brief for integrated TTL marketing campaigns
Own creative brief for smaller scale Digital only marketing campaigns
Obtaining targeting and creative approvals from all required stakeholders
Responsible for performance reporting for all activity delivered through Marketo / AC
Working closely with Digital Marketing Automation squad members
Requirements:
Previous experience working in a direct marketing role with an understanding of direct-response marketing ideal
Experience of end-to-end campaign management processes and ways of working, in a B2B environment
Good knowledge of data and how to use key data points to drive data-driven digital marketing campaigns
Good understanding of how Marketing Automation platforms work
Proficient in using data insights to drive actionable change
Good understanding of demand management processes, resource capacity management and end-to-end processes for building and deploying campaigns
Good understanding of the creative briefing and development process and customer profiles and buying behaviours
Experienced in working cross-functionally in a collaborative manner
Customer obsession
What we offer:
Annual on target bonus 10%
BT Pension scheme
25 days annual leave + 8 bank holidays
2 weeks carer’s leave
Family Leave policy
Enhanced women’s health support
Life Assurance (4 x life cover pay)
Exclusive colleague discounts on BT broadband packages
50% off EE mobile pay monthly or SIM only plans
My Discounts
Discounted EE TV
Option to join the Healthcare Cash Plan
Volunteering days
Brand new electric vehicle salary sacrifice arrangement