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Digital Marketing Campaign Professional

United Kingdom, London · Job Posted March 01, 2026
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Job Description

The Digital Marketing Campaign Professional is responsible for setting out and delivering against the project plan for marketing, trading, service & mandatory campaigns which deliver significant revenue to the business as well as informing, inspiring & engaging our customers. This role will deliver campaigns that form part of an integrated TTL campaign, driving acquisition of new customers and direct marketing campaigns across a range of channels, including email, mobile, direct mail and telemarketing to drive existing customer engagement and cross-sell / up-sell additional products and solutions.

Job Responsibility

  • Effective e2e campaign management and stakeholder management
  • Ownership of data targeting and personalisation briefs
  • Identify test and learn hypothesis within campaign activities
  • Contribute to overall creative brief for integrated TTL marketing campaigns
  • Own creative brief for smaller scale Digital only marketing campaigns
  • Obtaining targeting and creative approvals from all required stakeholders
  • Responsible for performance reporting for all activity delivered through Marketo / AC
  • Working closely with Digital Marketing Automation squad members

Requirements

  • Previous experience working in a direct marketing role with an understanding of direct-response marketing ideal
  • Experience of end-to-end campaign management processes and ways of working, in a B2B environment
  • Good knowledge of data and how to use key data points to drive data-driven digital marketing campaigns
  • Good understanding of how Marketing Automation platforms work
  • Proficient in using data insights to drive actionable change
  • Good understanding of demand management processes, resource capacity management and end-to-end processes for building and deploying campaigns
  • Good understanding of the creative briefing and development process and customer profiles and buying behaviours
  • Experienced in working cross-functionally in a collaborative manner
  • Customer obsession

What we offer

  • Annual on target bonus 10%
  • BT Pension scheme
  • 25 days annual leave + 8 bank holidays
  • 2 weeks carer’s leave
  • Family Leave policy
  • Enhanced women’s health support
  • Life Assurance (4 x life cover pay)
  • Exclusive colleague discounts on BT broadband packages
  • 50% off EE mobile pay monthly or SIM only plans
  • My Discounts
  • Discounted EE TV
  • Option to join the Healthcare Cash Plan
  • Volunteering days
  • Brand new electric vehicle salary sacrifice arrangement
  • 24/7 private virtual GP appointments
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