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Known internally as the Digital Campaign Manager, this Digital Marketing Campaign Executive role offers the opportunity to join the UK’s largest group of property services — a business committed to continuous improvement, offering exciting challenges and genuine job satisfaction. The Campaign Manager is responsible for planning, building, executing, and optimising multi‑channel campaigns using the Dotdigital platform. This role drives customer engagement, retention, and revenue through targeted segmentation, automation, and personalised communications.
Job Responsibility:
Plan and execute email, SMS, and multi‑channel marketing campaigns via Dotdigital
Build campaigns using dynamic content, personalisation, and conditional logic
Manage campaign calendars in line with commercial goals and seasonal activity
Design, build and maintain automated workflows including lead nurture journeys and triggered campaigns based on behaviour or lifecycle stage
Monitor journey performance and continuously optimise
Create targeted contact segments using behavioural, demographic, and transactional data
Maintain list hygiene, manage suppressions, and support GDPR/PECR compliance
Collaborate with CRM/data teams to ensure accurate system syncing
Run A/B and multivariate tests (subject lines, send time, layout, CTAs)
Analyse results to strengthen campaign strategy
Use heatmaps, engagement metrics, and Dotdigital insights to improve performance
Produce weekly/monthly performance reports
Track opens, clicks, conversions, revenue attribution, and engagement trends
Provide clear insights and recommendations to leadership team
Monitor sender reputation and deliverability
Ensure all communications follow GDPR and PECR
Maintain compliant opt-in, opt-out, and preference centre processes
Work with internal & 3rd Party stakeholders to source assets and brief requirements
Partner with sales and customer experience teams to create cohesive cross‑channel messaging
Maintain templates, brand themes, and reusable campaign blocks
Oversee user access and permissions
Act as the in‑house Dotdigital expert and key liaison with the Dotdigital Customer Success team
Requirements:
Proven experience managing campaigns using Dotdigital or similar ESP/automation platform
Strong understanding of segmentation, personalisation, and automation logic
Ability to analyse campaign results and derive actionable insights
Excellent written communication, attention to detail, and QA mindset
Working knowledge of GDPR/PECR compliance for marketing communications
Comfortable working cross‑functionally and managing multiple deadlines
Able and willing to travel to UK sites when required, predominantly Leicester Head Office, on average once or twice monthly
What we offer:
Competitive Salary of £35,000.00-40,000.00
Remote with Travel, Office, and Hybrid Working Options
25 Days' Holiday (Plus 8 Days Public Holiday)
Option To Buy Or Sell an additional 5 days' Holiday