Digital Marketing Automation Specialist

• Own and execute email campaigns inside Marketo, including audience segmentation, program setup, QA, scheduling, and deployment
• Manage both school‑specific and enterprise‑level landing pages and email programs
• Ensure accurate targeting across a custom Microsoft Dynamics CRM integration connected to Marketo
• Maintain data integrity and troubleshoot sync issues between Marketo and the CRM
• Oversee campaign flow for lists ranging from 5,000 to 100,000+ contacts within specific programs (with a total Marketo database of ~400,000)
• Run high‑volume parent/guardian email campaigns (often between 60,000–100,000 recipients depending on segmentation)
• Take over responsibilities currently handled by an outside agency and serve as the organization’s primary Marketo operator
• Adapt quickly to shifting needs, respond promptly to marketing requests, and support ongoing conversations to unify two internal email systems (Marketo + CRM‑based emails)
• Collaborate with internal marketing, operations, and technology teams to enhance workflows and improve campaign efficiency

• Strong hands‑on experience in Marketo
• Ability to manage complex campaign logic, smart lists, and CRM‑driven data structures
• Highly organized with strong attention to detail—comfortable managing large audiences and multi‑step workflows
• Able to learn quickly, work independently, and take full ownership of automation processes
• Flexible, adaptable, and responsive—able to support urgent requests or evolving campaign needs
• A long‑term mindset: someone who wants to grow with the organization and become the go‑to internal expert

Familiarity with Microsoft Dynamics CRM or other CRM systems

• medical, vision, dental, and life and disability insurance
• company 401(k) plan